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Omnisend Email Marketing & SMS iconOmnisend
vs
Pixelpop Popups & Banners iconPixelpop Popups & Banners
Home/Shopify App Store/Compare/Omnisend Email Marketing & SMS vs Pixelpop Popups & Banners

Omnisend vs Pixelpop Popups & Banners

Side-by-side comparison · 24 data points

Omnisend Email Marketing & SMS icon

Omnisend

4.8·3kreviews

Create email marketing campaigns. Use popups to get more emails and sell to more people.

ShopifyFree to install
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Pixelpop Popups & Banners icon

Pixelpop Popups & Banners

4.6·85reviews

Pixelpop is a versatile, easy-to-use popup app! Grab your customers' attention with simple popups.

ShopifyFree plan available
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At a glance

10 metrics · auto-computed
Feature comparison between Omnisend Email Marketing & SMS and Pixelpop Popups & Banners
MetricOmnisend Email Marketing & SMSPixelpop Popups & Banners
Rating★ 4.8 ★4.6 ★
Total reviews★ 3k85
Free planYesYes
PricingFree to installFree plan available
Built for Shopify——
Pricing tiers3 tiers★ 4 tiers
Listed features55
Featured placements2—
Languages1 supported1 supported
Listed sinceMar 2014Jul 2016

AppRanks verdict

Generated from live data on this page

Omnisend Email Marketing & SMS edges out Pixelpop Popups & Banners on rating (4.8★ vs 4.6★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Omnisend Email Marketing & SMS at Free to install, Pixelpop Popups & Banners at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Omnisend Email Marketing & SMS has the larger user base (2,955 reviews vs 85), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Pixelpop Popups & Banners's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Omnisend Email Marketing & SMS; mid-market and enterprise merchants with specific feature requirements should evaluate both — Pixelpop Popups & Banners's 85-review base may include the workflow context that matches your specific use case better than Omnisend Email Marketing & SMS's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Omnisend Email Marketing & SMS audit • Pixelpop Popups & Banners audit

OverviewMetadataPricingFeaturesCategoriesCategory featuresRankingsFeaturedActivityQualityApp detailsRelated

1. Listing metadata

Field-level data
OmnisendPixelpop Popups & Banners
Tagline“Create email marketing campaigns. Use popups to get more emails and sell to more people.”88 chars“Pixelpop is a versatile, easy-to-use popup app! Grab your customers' attention with simple popups.”98 chars
Description491 / 500 chars98% used453 / 500 chars91% used
Screenshots6 images6 images
Languages
English
English
Platforms
Shopify
Shopify
Developer
Omnisend
Orbit
ListedMarch 10, 2014July 28, 2016
Last updated——

2. Pricing & plans

Listed prices · monthly · USD
Tier
Omnisend
Pixelpop Popups & Banners
Free
FREE
—
  • 500 emails/month
  • 500 web push notifications/month
  • Global SMS ($1 in free credits to try)
  • 250+ customizable email templates
  • Popups and signup forms
  • Pre-built workflows and automations
  • 24/7 live support
Starter
12
  • 10,000 monthly popup views
  • Unlimited popups, all app features
Paid #1
STANDARD
16
  • EVERYTHING in Free plan, plus:
  • 6,000 emails/month
  • Unlimited web push notifications
  • Global SMS ($1 in free credits to try)
  • 24/7 priority support
  • Account expert from $400/month
Micro
6
  • 1,000 monthly popup views
  • Unlimited popups, all app features
Paid #2
PRO
59
  • EVERYTHING in Standard plan, plus:
  • Unlimited emails
  • Advanced reporting
  • Personalized product recommender
  • Account expert from $400/month
Growth
24
  • 50,000 monthly popup views
  • Unlimited popups, all app features
Paid #3
—
Basic
—
  • 100 monthly popup views
  • Unlimited popups, all app features

3. Features

As listed by each developer
Omnisend
  • Effortlessly create & send email marketing, newsletters & global SMS campaigns
  • Grow your email list with exit-intent popups, spin-to-win, & more signup forms
  • Ready-made email marketing templates for Summer Sales & more — no coding needed
  • Set up abandoned carts with one click, plus welcome & browse abandonment
  • Use built-in AI to generate email copy, subject lines, and preheaders in seconds
Pixelpop Popups & Banners
  • Seven popup types, including email sign up, announcement, and coupon code.
  • Four popup shapes: promo bar, corner card, modal, and full screen takeover.
  • Customize your popups with 6 design styles, and edit fonts, colors, and images.
  • Use exit-intent and other delays to maximize the success of your popups.
  • Fine tune popups with advanced targeting and frequency controls.

4. Categories & rankings

Shared categories on the same row · in-category position inline
Omnisend
Pixelpop Popups & Banners
Shared
Pop-ups
Pop-ups
Email marketing#5 of 297
—
—
Pop-up#139 of 311

5. Category features

Marketplace-curated features per category
Email marketing0 shared · 49 total
Omnisend
  • Abandoned cart
  • Back-in-stock emails
  • Browse abandonment
  • Cart emails
  • Checkout emails
  • Cross-sell emails
  • Custom campaigns
  • Discounts
  • Drip campaigns
  • Email campaigns
  • Exit intent
  • Forms
  • Landing pages
  • Newsletters
  • Pop-ups
  • Price drop emails
  • Product recommendations
  • Product reviews
  • Promotions
  • Push notifications
  • SMS campaigns
  • Subscriptions
  • Upsell emails
  • Welcome emails
  • Win-back emails
  • A/B testing
  • AI generation
  • Analytics
  • APIs and webhooks
  • Automations
  • Consent collection
  • Custom code
  • Custom fonts
  • Editor tool
  • Email capture list
  • Email domains
  • Geolocation
  • Import and export
  • Insights and tips
  • Localization
  • Reporting
  • Segmentation
  • SMS capture list
  • Tagging
  • Targeting
  • Templates
  • Tracking
  • Translation
  • Triggers and rules
Pixelpop Popups & Banners
  • —Abandoned cart
  • —Back-in-stock emails
  • —Browse abandonment
  • —Cart emails
  • —Checkout emails
  • —Cross-sell emails
  • —Custom campaigns
  • —Discounts
  • —Drip campaigns
  • —Email campaigns
  • —Exit intent
  • —Forms
  • —Landing pages
  • —Newsletters
  • —Pop-ups
  • —Price drop emails
  • —Product recommendations
  • —Product reviews
  • —Promotions
  • —Push notifications
  • —SMS campaigns
  • —Subscriptions
  • —Upsell emails
  • —Welcome emails
  • —Win-back emails
  • —A/B testing
  • —AI generation
  • —Analytics
  • —APIs and webhooks
  • —Automations
  • —Consent collection
  • —Custom code
  • —Custom fonts
  • —Editor tool
  • —Email capture list
  • —Email domains
  • —Geolocation
  • —Import and export
  • —Insights and tips
  • —Localization
  • —Reporting
  • —Segmentation
  • —SMS capture list
  • —Tagging
  • —Targeting
  • —Templates
  • —Tracking
  • —Translation
  • —Triggers and rules
Pop-ups2 shared · 27 total
Omnisend
  • Targeting
  • Tracking
  • Countdown timers
  • Custom pop-ups
  • Discounts
  • Exit intent
  • Forms
  • Spin the wheel
  • A/B testing
  • Analytics
  • Automations
  • Campaigns
  • Custom code
  • Custom fonts
  • Editor tool
  • Email capture list
  • Reporting
  • Segmentation
  • SMS capture list
  • Tagging
  • Templates
  • —Announcements
  • —Cart pop-ups
  • —Email pop-ups
  • —Newsletters
  • —Sales pop-ups
  • —Triggers and rules
Pixelpop Popups & Banners
  • Targeting
  • Tracking
  • —Countdown timers
  • —Custom pop-ups
  • —Discounts
  • —Exit intent
  • —Forms
  • —Spin the wheel
  • —A/B testing
  • —Analytics
  • —Automations
  • —Campaigns
  • —Custom code
  • —Custom fonts
  • —Editor tool
  • —Email capture list
  • —Reporting
  • —Segmentation
  • —SMS capture list
  • —Tagging
  • —Templates
  • Announcements
  • Cart pop-ups
  • Email pop-ups
  • Newsletters
  • Sales pop-ups
  • Triggers and rules

5. Search rankings

Top 5 keywords · shared rankings prioritized
KeywordOmnisendPixelpop Popups & Banners
email#3Not ranked
chat support#16Not ranked
yotpo#26Not ranked

6. Featured placements & badges

Editorial visibility
Omnisend2 all-time · 2 recent
  • category · Recommended marketing appsMay 18, 2026
  • category · Email marketingMay 18, 2026
Pixelpop Popups & Banners0 all-time · 0 recent

Not featured in any section recently.

7. Activity in the last 90 days

Tracked changes · pricing, features, copy, screenshots

Omnisend · 8 changes

  • May 11descriptionListing copy updated
  • May 5descriptionListing copy updated
  • May 3descriptionListing copy updated
  • May 2descriptionListing copy updated
  • Apr 25descriptionListing copy updated
  • Apr 12descriptionListing copy updated
  • Apr 5descriptionListing copy updated
  • Apr 2descriptionListing copy updated

Pixelpop Popups & Banners · 0 changes

No tracked changes.

9. App details

Long-form description · keyword frequency
Omnisend
Omnisend's email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It's packed with features to grow your email list with popups, create beautiful emails with hundreds of templates, and send personalized emails using AI-powered product recommendations and segmentation. Boost sales with perfectly timed abandoned cart & welcome automation workflows. All backed with 24/7 email & live chat support for all — even free users — and 200+ tested integrations.
Top keywords
  • email3×4.23%
  • automation2×2.82%
  • emails2×2.82%
Pixelpop Popups & Banners
Pixelpop is a popup app that provides 7 types of customizable popups (including email signup and coupon codes) and 4 popup shapes. You can choose your colors, text, images, placement, and more! Best of all, Pixelpop is super easy to use! It takes only seconds to install and you can have your first popup up and running in just minutes - zero coding required. It is extremely beginner-friendly, but also powerful enough for veteran ecommerce merchants!
Top keywords
  • popup3×3.95%
  • pixelpop2×2.63%

Frequently asked

Common questions about this comparison

Is Omnisend Email Marketing & SMS or Pixelpop Popups & Banners cheaper?

Both Omnisend Email Marketing & SMS and Pixelpop Popups & Banners offer paid plans only. Omnisend Email Marketing & SMS starts at Free to install; Pixelpop Popups & Banners starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Omnisend Email Marketing & SMS or Pixelpop Popups & Banners?

Omnisend Email Marketing & SMS has the higher average rating (4.8★ from 2,955 reviews) compared to Pixelpop Popups & Banners (4.6★ from 85 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Omnisend Email Marketing & SMS or Pixelpop Popups & Banners?

It depends on what you're optimizing for. Omnisend Email Marketing & SMS fits better if you prioritize rating consistency; Pixelpop Popups & Banners is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, Omnisend Email Marketing & SMS or Pixelpop Popups & Banners?

Both apps are one-click installs from the Shopify App Store marketplace. Omnisend Email Marketing & SMS has more onboarding documentation maturity (2,955 reviews vs 85), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Shopify App Store stores?

Omnisend Email Marketing & SMS typically suits early-stage and growth-mode stores based on its review-base composition (2,955 reviews). Pixelpop Popups & Banners aligns more with early-stage and growth-mode stores (85 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

Can I migrate data between Omnisend Email Marketing & SMS and Pixelpop Popups & Banners?

Migration support varies by app and category. Omnisend Email Marketing & SMS and Pixelpop Popups & Banners both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Pixelpop Popups & Banners" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

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