Omnisend vs Instant Pop

Based on the data on this page, Omnisend Email Marketing & SMS is the stronger choice for most Shopify App Store merchants — 4.7★ vs Instant Pop's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing entry tiers: Omnisend Email Marketing & SMS at Free plan available, Instant Pop at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Omnisend Email Marketing & SMS has the larger user base (3,182 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Instant Pop's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to Omnisend Email Marketing & SMS; mid-market and enterprise merchants with specific feature requirements should evaluate both — Instant Pop's 0-review base may include the workflow context that matches your specific use case better than Omnisend Email Marketing & SMS's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Omnisend Email Marketing & SMS or Instant Pop cheaper?

Both Omnisend Email Marketing & SMS and Instant Pop offer paid plans only. Omnisend Email Marketing & SMS starts at Free plan available; Instant Pop starts at Free. Compare the per-tier features in the Pricing section above before committing.

Should I choose Omnisend Email Marketing & SMS or Instant Pop?

AppRanks cannot separate these two on rating, because neither publishes one. Omnisend Email Marketing & SMS does carry the larger published review base (3,182 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Omnisend Email Marketing & SMS or Instant Pop?

Both apps are one-click installs from the Shopify App Store. Omnisend Email Marketing & SMS has the deeper published review base (3,182 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

Omnisend Email Marketing & SMS typically suits early-stage and growth-mode teams based on its published review base (3,182 reviews). Instant Pop typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Omnisend Email Marketing & SMS and Instant Pop?

Migration support varies by app and category. Omnisend Email Marketing & SMS and Instant Pop both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Instant Pop" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.