| Metric | Omnisend Email Marketing & SMS | OptiStep |
|---|---|---|
| Rating | 4.7 ★ | — |
| Total reviews | 3.2k | 0 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Pricing tiers | ★ 3 tiers | 2 tiers |
| Listed features | 5 | 5 |
| Featured placements | 3 | — |
| Languages | 1 supported |
On the measured data here, Omnisend Email Marketing & SMS leads on more dimensions (4 vs 1). Pick OptiStep if one of the points where it leads is what you need.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Omnisend Email Marketing & SMS audit • OptiStep audit
| Field | Omnisend | OptiStep |
|---|---|---|
| Tagline | ||
| Listing audit | 90/100 listing audit | 82/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| 1 supported |
| Listed since | Mar 2014 | Aug 2025 |
|---|
| Listed |
|---|
None
None
| Keyword | Omnisend | OptiStep |
|---|---|---|
| ai product recommendation | #1 | Not ranked |
| direct email marketing automation | #2 | Not ranked |
| sms and email cart recovery | #2 | Not ranked |
Not featured in any section recently.
| Signal | Omnisend | OptiStep |
|---|---|---|
| Average rating | 4.7 ★ (3.2k) | — |
| Rating distribution | 590% 42% 30% 20% 18% | 5— 4— 3— 2— 1— |
We moved from Klaviyo to Omnisend to save on costs, and the migration went smoothly. The platform is easy to use, and the support team is incredibly helpful and easy to reach. Our CSM, Kristen, has been wonderful to work with. One thing that could be improved: list cleaning comes with an extra fee. These days it’s hard
Great to setup and use.
Omnisend Email Marketing & SMS is cheaper to start with — it offers a free plan and OptiStep doesn't list one. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
AppRanks cannot separate these two on rating, because neither publishes one. Omnisend Email Marketing & SMS does carry the larger published review base (3,201 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Omnisend Email Marketing & SMS has more published reviews to read for user-reported install experience (3,201 vs 0).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Omnisend Email Marketing & SMS has 3,201 published reviews; OptiStep has 0 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Omnisend Email Marketing & SMS and OptiStep both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from OptiStep" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
None
Prompt replies, easy walk through with getting setup and answered all my questions. I couldn't ask for more. Very pleased!
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