Shop vs NOBY
Side-by-side comparison · 24 data points
At a glance
| Metric | NOBY | Shop |
|---|---|---|
| Rating | — | 4.8 ★ |
| Total reviews | 0 | 6.8k |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free |
| Built for Shopify | — | — |
| Pricing tiers | 2 tiers | — |
| Listed features | 5 | 5 |
| Featured placements | — | 2 |
| Review velocity (30d) | — | 377 new |
| Languages | 2 supported | 21 supported |
| Listed since | Jul 2025 | Sep 2020 |
AppRanks verdict
Generated from live data on this pageBased on the data on this page, Shop is the stronger choice for most Shopify App Store merchants — 4.8★ vs NOBY's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: NOBY at Free trial available, Shop at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Shop has the larger user base (6,787 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. NOBY's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Shop; mid-market and enterprise merchants with specific feature requirements should evaluate both — NOBY's 0-review base may include the workflow context that matches your specific use case better than Shop's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: NOBY audit • Shop audit
1. Listing metadata
Field-level data| NOBY | Shop | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
2. Pricing & plans
Listed prices · monthly · USDTier
NOBY
Shop
Paid #1
BASIC
20
—
Paid #2
PRO
66.66
—
3. Features
As listed by each developerNOBY
- 直感的な管理画面：ノーコードで設定完了。初心者でもすぐに使えるUI。画面アナウンスでのフォローも万全。
- 多様な条件設定：金額・商品・点数・期間など、自由な組み合わせが可能。
- 自動カート適用：条件にマッチすれば自動でノベルティがカートに追加。
- 対象商品適用の詳細設定：コレクション単位、JANコードでの、精緻な設定も可能。
- 在庫管理対応：ノベルティ商品も通常商品と同様に在庫を自動管理。
Shop
- Bring your brand to life with video, custom headers, and enhanced branding
- Add collections, subscriptions, and offers—just like your online store
- Let customers check out right on Shop or send them to your online store
- Increase conversions with Shop Pay and frictionless 1-tap checkout
- Reduce abandoned carts with automatic push notifications
4. Categories & rankings
Shared categories on the same row · in-category position inline5. Category features
Marketplace-curated features per categoryGiveaways and contests0 shared · 1 total
NOBY
- Auto-entry
Shop
- —Auto-entry
Marketplaces0 shared · 11 total
NOBY
- —Bulk upload
- —Custom listings
- —Listing analytics
- —Local currency
- —Product feed
- —Product selection
- —Product sync
- —Inventory sync
- —Order sync
- —Tracking sync
- —Unified dashboard
Shop
- Bulk upload
- Custom listings
- Listing analytics
- Local currency
- Product feed
- Product selection
- Product sync
- Inventory sync
- Order sync
- Tracking sync
- Unified dashboard
5. Search rankings
Top 5 keywords · shared rankings prioritized| Keyword | NOBY | Shop |
|---|---|---|
| shop | Not ranked | #1 |
| ai shopping assistant | Not ranked | #47 |
| shop assistant | Not ranked | #68 |
6. Featured placements & badges
Editorial visibilityNOBY0 all-time · 0 recent
Not featured in any section recently.
Shop2 all-time · 2 recent
- category · Sales channelsMay 20, 2026
- home · Popular with merchants across ShopifyMay 20, 2026
7. Activity in the last 90 days
Tracked changes · pricing, features, copy, screenshotsNOBY · 0 changes
No tracked changes.
Shop · 1 changes
- Apr 14descriptionListing copy updated
8. Quality signals
Reviews · velocity · latest sentiment| Signal | NOBY | Shop |
|---|---|---|
| Average rating | 0.0 ★ (0) | 4.8 ★ (6.8k) |
| Rating distribution | 5— 4— 3— 2— 1— | 592% 46% 31% 20% 11% |
| Reviews · last 7 days | — | +103 |
| Reviews · last 30 days | — | +377 |
| Reviews · last 90 days | — | +587 |
5 latest reviews · each app
NOBY
No reviews yet.
Shop
- May 17, 2026
A great app, drives sales to your store daily. A well accepted app and trusted by the public. I would say drives more traffic than Google.
- May 17, 2026
Unacceptable data practices and unauthorized marketing! I am extremely frustrated with the Shop app. It has been pulling our data without explicit authorization and using it to trigger unsolicited marketing activities.
- May 17, 2026
super user friendly!
- May 17, 2026
- May 17, 2026
9. App details
Long-form description · keyword frequencyNOBY
Noby（ノビー）の特徴はユーザーフレンドリーなUIと多彩な条件設定が可能で、在庫・スケジュール管理の制御やカート自動投入までをワンストップで実現。 日本独自の商流やユーザー体験に寄り添いながら、ノーコードで誰でもすぐに始められる、直感的で柔軟な運用が魅力です。「おまけ」を「おもてなし」へと昇華させます。
Shop
When you build your business on Shopify, you automatically unlock exclusive access to selling on Shop. Millions of shoppers around the world use Shop to discover new brands, buy with 1 tap, and track all their orders. And because shoppers are pre-verified, they convert better. Best of all, you pay no marketplace fees to sell on Shop.
Top keywords
- shop3×5.26%
- shoppers2×3.51%
Frequently asked
Common questions about this comparisonIs NOBY or Shop cheaper?
Both NOBY and Shop offer paid plans only. NOBY starts at Free trial available; Shop starts at Free. Compare the per-tier features in the Pricing section above before committing.
Should I choose NOBY or Shop?
It depends on what you're optimizing for. NOBY fits better if you prioritize broader integrations; Shop is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Which is faster to set up, NOBY or Shop?
Both apps are one-click installs from the Shopify App Store marketplace. Shop has more onboarding documentation maturity (6,787 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Which works better for small vs large Shopify App Store stores?
NOBY typically suits early-stage and growth-mode stores based on its review-base composition (0 reviews). Shop aligns more with established stores with steady traffic (6,787 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Can I migrate data between NOBY and Shop?
Migration support varies by app and category. NOBY and Shop both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from NOBY" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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