Quick verdict
Generated from NOBY's audit data
NOBY scores 73/100 across 6 category checks, which puts it in the healthy band — focused gaps rather than systemic problems. Strengths: visual assets at 88/100 and technical & support at 86/100 carry the headline — both above the 73/100 overall. Watch-items: languages (42/100) and title optimization (63/100) drag the average down; lifting languages is the single largest available lever. Per-category breakdown below.
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NOBY Listing Audit — Shopify App Store
Shopify App Store·Free trial available
GOOD
Score Breakdown
What good looks like: A strong listing title is 50–60 characters, leads with the app name, and includes the primary benefit (e.g. "Judge.me — Product Reviews & Ratings").
Title Length
4/30 chars — under 50% of limit
Your title uses only 4 of 30 available characters. Add relevant keywords to improve discoverability.
Title Keywords
Only 1 keyword found
Include at least 3 descriptive keywords in your title (e.g., what the app does, core feature).
Brand Name Position
Title starts with a brand name
Separator Usage
Short title — separator not needed
What good looks like: A complete description has 4+ feature paragraphs, names of integrations, and concrete merchant benefits. Aim for 1,500–3,000 words with section headings.
Introduction
86/100 chars
Intro Keywords
No keywords in introduction
Add descriptive keywords to your introduction that match what users search for.
Description
153/500 chars — under 60% of limit
Your description uses 153 of 500 characters. Expand it with features, benefits, and use cases.
Description Keywords
Only 1 keyword(s)
Include at least 5 unique keywords in your description for better discoverability.
Feature List
5 features listed
Feature Clarity
All features within 80 char limit
SEO Description
86/160 chars
Demo Store
No demo store URL
Add a demo store URL so merchants can see your app in action before installing.
What good looks like: Top-tier listings ship 6+ screenshots, an icon at 512×512 or larger, and an explainer video. Each screenshot is labelled and shows a real product surface.
App Icon
App icon is set
Screenshot Count
4 screenshots — add more
Add at least 5 screenshots to fully showcase your app's interface and features.
Hero Video
Video or media content found
Screenshot Variety
4 unique screenshots
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What good looks like: Pick 1 primary category that matches the dominant search intent (e.g. "Reviews"), plus up to 2 secondary categories for discovery breadth. Avoid generic "Tools" placement.
Category Count
Only 1 category
Add your app to at least 2 categories to appear in more browse results.
Category Names
All categories have names
Feature Tags
1 feature tags — add more
Add at least 5 feature tags to improve filtering and discoverability.
Integrations
1 integrations listed
What good looks like: Pricing is clearly tiered with explicit free/paid distinction. Trial period stated. Title separator is a hyphen or em-dash, not a pipe. No truncation in the description's first 160 chars.
Built for Shopify
No Built for Shopify badge
Earn the Built for Shopify badge to increase merchant trust and get priority placement.
Demo Store
No demo store
Set up a demo store so merchants can preview your app before installing.
Privacy Policy
Privacy policy link provided
FAQ
FAQ link provided
Documentation
Documentation link provided
Tutorial
Tutorial/video link provided
Pricing Plans
2 plan(s) with details
What good looks like: Top global listings support 5+ languages (English plus four major markets — Spanish, French, German, Portuguese). The app description is fully translated, not just the UI.
Language Count
2 languages — add more
Support at least 5 languages to reach a wider international audience.
English
English not listed
English is the most widely used language — ensure your app supports it.
Spanish
Spanish not listed
Adding Spanish support would expand your reach to more merchants.
French
French not listed
Adding French support would expand your reach to more merchants.
German
German not listed
Adding German support would expand your reach to more merchants.
Portuguese
Portuguese not listed
Adding Portuguese support would expand your reach to more merchants.
Top Priorities
highLanguages
English
English is the most widely used language — ensure your app supports it.
highTitle Optimization
Title Keywords
Include at least 3 descriptive keywords in your title (e.g., what the app does, core feature).
highDescription & Content
Description
Your description uses 153 of 500 characters. Expand it with features, benefits, and use cases.
mediumLanguages
Language Count
Support at least 5 languages to reach a wider international audience.
mediumTitle Optimization
Title Length
Your title uses only 4 of 30 available characters. Add relevant keywords to improve discoverability.
mediumDescription & Content
Intro Keywords
Add descriptive keywords to your introduction that match what users search for.
mediumDescription & Content
Description Keywords
Include at least 5 unique keywords in your description for better discoverability.
mediumVisual Assets
Screenshot Count
Add at least 5 screenshots to fully showcase your app's interface and features.
mediumCategories & Discoverability
Category Count
Add your app to at least 2 categories to appear in more browse results.
mediumCategories & Discoverability
Feature Tags
Add at least 5 feature tags to improve filtering and discoverability.
mediumTechnical & Support
Built for Shopify
Earn the Built for Shopify badge to increase merchant trust and get priority placement.
mediumTechnical & Support
Demo Store
Set up a demo store so merchants can preview your app before installing.
lowLanguages
Spanish
Adding Spanish support would expand your reach to more merchants.
lowLanguages
French
Adding French support would expand your reach to more merchants.
lowLanguages
German
Adding German support would expand your reach to more merchants.
lowLanguages
Portuguese
Adding Portuguese support would expand your reach to more merchants.
lowDescription & Content
Demo Store
Add a demo store URL so merchants can see your app in action before installing.
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Last updated: May 19, 2026
How NOBY's 73/100 breaks down
NOBY's overall score of 73/100 is a healthy result with specific areas to tighten, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 3 categories score above the headline number and 3 score below. The strongest category is Visual Assets (88/100, +15 vs overall); the weakest is Languages (42/100), a 31-point gap below the headline score — the largest single lever. Top three by score: Visual Assets (88), Technical & Support (86), Categories & Discoverability (75).
Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
Frequently asked questions
What is NOBY's Shopify App Store audit score?
NOBY scored 73/100 in the AppRanks listing audit — a healthy overall result. The score is the weighted average of 6 category checks: Title Optimization 63/100, Description & Content 69/100, Visual Assets 88/100, Categories & Discoverability 75/100, Technical & Support 86/100, Languages 42/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.
What is NOBY doing well?
NOBY's strongest audit area is Visual Assets, scored at 88/100. Of the 4 checks AppRanks runs in this category, 3 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before NOBY loses its current edge in this category.
Explore further
- Compare NOBY with another appStack NOBY's visual assets score (88/100) against a rival listing on Shopify App Store.
- Browse Shopify App Store appsSee how other Shopify App Store listings handle languages — NOBY's weakest category at 42/100.
- Audit metrics glossaryDefinitions for the Visual Assets and Languages checks used on this audit, plus the rest of the AppRanks vocabulary.
- NOBY audit historyScore timeline for NOBY — see whether the 73/100 result is improving, holding, or slipping.
- NOBY on Shopify App StorePricing, features, ratings, and the live Shopify App Store marketplace summary for NOBY.
- What is an audit score?Why NOBY landed at 73/100 — the canonical definition, weightings, and refresh cadence.
- Top-rated Shopify App Store appsSee where NOBY's healthy 73/100 places it against the Shopify App Store's highest-rated apps.