Side-by-side comparison · 24 data points
Server-Side Tracking and First-Party Data to improve your marketing performance.
| Aimerce First‑Party Pixel | Mulwi | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Aimerce First‑Party Pixel | Mulwi: Facebook Pixel |
|---|---|---|
| Rating | 5.0 ★ | — |
| Total reviews | 92 | 0 |
| Free plan | — | ★ Yes |
| Pricing | From $299/month | ★ Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | ★ 5 | 4 |
| Languages | 1 supported | 1 supported |
| Listed since | Apr 2024 | Jun 2024 |
Based on the data on this page, Aimerce First‑Party Pixel is the stronger choice for most Shopify App Store merchants — 5.0★ vs Mulwi: Facebook Pixel's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Mulwi: Facebook Pixel offers a free tier (Free plan available) while Aimerce First‑Party Pixel starts at From $299/month. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Aimerce First‑Party Pixel; mid-market and enterprise merchants with specific feature requirements should evaluate both — Mulwi: Facebook Pixel's 0-review base may include the workflow context that matches your specific use case better than Aimerce First‑Party Pixel's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Aimerce First‑Party Pixel audit • Mulwi: Facebook Pixel audit
| Keyword | Aimerce First‑Party Pixel | Mulwi |
|---|---|---|
| roas | #3 | Not ranked |
| server-side tracking | #4 | Not ranked |
| ads pixel management | #24 | Not ranked |
| facebook pixels | Not ranked | #24 |
No tracked changes.
Mulwi: Facebook Pixel is the cheaper option — it offers a free plan (Free plan available). Aimerce First‑Party Pixel starts at From $299/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.
AppRanks cannot separate these two on rating, because neither publishes one. Aimerce First‑Party Pixel does carry the larger published review base (92 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Aimerce First‑Party Pixel has the deeper published review base (92 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Aimerce First‑Party Pixel typically suits early-stage and growth-mode teams based on its published review base (92 reviews). Mulwi: Facebook Pixel typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Aimerce First‑Party Pixel and Mulwi: Facebook Pixel both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Mulwi: Facebook Pixel" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
