BOB vs MSG91

Based on the data on this page, BOB: WhatsApp Marketing + AI is the stronger choice for most Shopify App Store merchants — 5.0★ vs MSG91's 2.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing entry tiers: BOB: WhatsApp Marketing + AI at Free trial available, MSG91 at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to BOB: WhatsApp Marketing + AI; mid-market and enterprise merchants with specific feature requirements should evaluate both — MSG91's 4-review base may include the workflow context that matches your specific use case better than BOB: WhatsApp Marketing + AI's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is BOB: WhatsApp Marketing + AI or MSG91 cheaper?

Both BOB: WhatsApp Marketing + AI and MSG91 offer paid plans only. BOB: WhatsApp Marketing + AI starts at Free trial available; MSG91 starts at Free to install. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, BOB: WhatsApp Marketing + AI or MSG91?

BOB: WhatsApp Marketing + AI has the higher average rating (5.0★ from 81 reviews) compared to MSG91 (2.0★ from 4 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose BOB: WhatsApp Marketing + AI or MSG91?

BOB: WhatsApp Marketing + AI holds the higher average rating (5.0★ vs 2.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, BOB: WhatsApp Marketing + AI or MSG91?

Both apps are one-click installs from the Shopify App Store. BOB: WhatsApp Marketing + AI has the deeper published review base (81 vs 4), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

BOB: WhatsApp Marketing + AI typically suits early-stage and growth-mode teams based on its published review base (81 reviews). MSG91 typically suits early-stage and growth-mode teams based on its published review base (4 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between BOB: WhatsApp Marketing + AI and MSG91?

Migration support varies by app and category. BOB: WhatsApp Marketing + AI and MSG91 both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from MSG91" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.