Side-by-side comparison · 24 data points
The scalable fulfillment solution for online shops from MS Direct.
| MS Direct Fulfillment | Shiprocket | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Shiprocket helps Indian businesses automate shipping operations & fulfill orders across the world.
| Metric | MS Direct Fulfillment | Shiprocket: eCommerce Shipping |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.0 ★ |
| Total reviews | 3 | ★ 658 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 2 |
| Languages | 1 supported | 1 supported |
| Listed since | May 2026 | Jul 2017 |
Based on the data on this page, MS Direct Fulfillment is the stronger choice for most Shopify App Store merchants — 5.0★ vs Shiprocket: eCommerce Shipping's 4.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: MS Direct Fulfillment at Free to install, Shiprocket: eCommerce Shipping at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Shiprocket: eCommerce Shipping has the larger user base (658 reviews vs 3), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. MS Direct Fulfillment's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to MS Direct Fulfillment; mid-market and enterprise merchants with specific feature requirements should evaluate both — Shiprocket: eCommerce Shipping's 658-review base may include the workflow context that matches your specific use case better than MS Direct Fulfillment's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: MS Direct Fulfillment audit • Shiprocket: eCommerce Shipping audit
| Keyword | MS Direct Fulfillment | Shiprocket |
|---|---|---|
| ecommerce | Not ranked | #1 |
| logistics | Not ranked | #2 |
| third-party logistics (3pl) | Not ranked | #3 |
| shop | #227 | Not ranked |
Not featured in any section recently.
No tracked changes.
Both MS Direct Fulfillment and Shiprocket: eCommerce Shipping offer paid plans only. MS Direct Fulfillment starts at Free to install; Shiprocket: eCommerce Shipping starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
MS Direct Fulfillment has the higher average rating (5.0★ from 3 reviews) compared to Shiprocket: eCommerce Shipping (4.0★ from 658 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
MS Direct Fulfillment holds the higher average rating (5.0★ vs 4.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Shiprocket: eCommerce Shipping has the deeper published review base (658 vs 3), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
MS Direct Fulfillment typically suits early-stage and growth-mode teams based on its published review base (3 reviews). Shiprocket: eCommerce Shipping typically suits early-stage and growth-mode teams based on its published review base (658 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. MS Direct Fulfillment and Shiprocket: eCommerce Shipping both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from MS Direct Fulfillment" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
