Side-by-side comparison · 24 data points
Create no-code customizable products with live previews, product options and file uploads.
| Modda Product Customizer | Color Swatch King | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
Skip the plain dropdown. Show variants options as a Product Variant color swatch or Product Swatch.
| Metric | Modda Product Customizer | Color Swatch King: Variants |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | 3 | ★ 3.1k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | ★ 3 tiers | 2 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 2 |
| Languages | 1 supported | 12 supported |
| Listed since | May 2026 | Jul 2019 |
Modda Product Customizer and Color Swatch King: Variants are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Modda Product Customizer at Free plan available, Color Swatch King: Variants at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Color Swatch King: Variants has the larger user base (3,135 reviews vs 3), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Modda Product Customizer's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Modda Product Customizer audit • Color Swatch King: Variants audit
| Listed |
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| Last updated | — | — |
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| Keyword | Modda Product Customizer | Color Swatch King |
|---|---|---|
| each product variant | Not ranked | #1 |
| product variants | Not ranked | #2 |
| product variant | Not ranked | #3 |
| customer support tool | #231 | Not ranked |
| customer engagement chatbot | #231 | Not ranked |
Not featured in any section recently.
Both Modda Product Customizer and Color Swatch King: Variants offer paid plans only. Modda Product Customizer starts at Free plan available; Color Swatch King: Variants starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Modda Product Customizer (5.0★, 3 reviews) and Color Swatch King: Variants (4.9★, 3,135 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Modda Product Customizer holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Color Swatch King: Variants has the deeper published review base (3,135 vs 3), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Modda Product Customizer typically suits early-stage and growth-mode teams based on its published review base (3 reviews). Color Swatch King: Variants typically suits early-stage and growth-mode teams based on its published review base (3,135 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Modda Product Customizer and Color Swatch King: Variants both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Modda Product Customizer" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
