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MIDA Replay, Heatmap & Insight vs UTM Analytics
Side-by-side comparison
MIDA Replay, Heatmap & Insight
See What's Costing You Sales — Then Fix It with Session Replays, Heatmaps & AI
Built for ShopifyshopifyFree plan available
UTM Analytics
UTM Analytics makes tracking and analytics of order UTM sources easier.
shopifyFree plan available
At a glance
| Metric | MIDA Replay, Heatmap & Insight | UTM Analytics |
|---|---|---|
| Rating | 4.9 ★ | — |
| Total reviews | 620 | 0 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 2 tiers |
| Listed features | ★ 5 | 3 |
| Featured placements | 1 | — |
| Languages | 20 supported | 1 supported |
| Listed since | Jul 2022 | Nov 2023 |
AppRanks verdict
Generated from live data on this pageThe call
On the measured data here, MIDA Replay, Heatmap & Insight leads on more dimensions (3 vs 0). Pick UTM Analytics if one of the points where it leads is what you need.
Where MIDA Replay, Heatmap & Insight leads
- More published reviews: 620 vs 0.
- Available in more languages: 20 vs 1.
- Ranks higher in Analytics: #4 vs #630 of 1,526.
How this is generated
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: MIDA Replay, Heatmap & Insight audit • UTM Analytics audit
1. Listing metadata
Field-level data| Field | MIDA Replay, Heatmap & Insight | UTM Analytics |
|---|---|---|
| Tagline | ||
| Listing audit | 94/100 listing audit | 67/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
2. Pricing & plans
Marketplace-listed plans · paid plans cheapest first, not matched tier-for-tierTier
MIDA Replay, Heatmap & Insight
UTM Analytics
Free plan
Free
Free
- 250 sessions/month
- Live Session Replays
- Unlimited Heatmaps
- Abandoned Cart Recordings
- Full-Funnel Analytic
- AI-Powered Summaries
- 30 Days Storage
Free
Free
- Up to 30 orders/month
- UTM tracking
- Graphs & Statistics
- Date Range filter
- UTM link generator tool
Paid plans
Basic Plan
- 5,000 sessions/month
- Unlimited Heatmaps
- AI Error Insights
- AI Search Insights
- Email Reports
- Advanced Filters
- AI Assistant (+$5)
- Lifetime Analytics Data
Growth Plan
- 15,000 sessions/month
- Unlimited Dynamic Heatmaps
- Revenue Click Tracking
- Conversion Heatmaps
- AI Heatmap Insights
- AI Assistant (+$10)
- Lifetime Analytics Data
Enterprise Plan
- 40,000 sessions/month
- Unlimited Dynamic Heatmaps
- API Data Export
- Bulk Heatmap Export
- MCP Integration
- AI Assistant (+$15)
- Lifetime Analytics Data
Unlimited Scaling
- Unlimited orders
- UTM tracking
- Graphs & Statistics
- Date Range filter
- UTM link generator tool
- Super Reactive Support
3. Features
As listed by each developerMIDA Replay, Heatmap & Insight
- Session Recording: Watch sessions & checkout to spot where users drop off
- Dynamic Heatmaps: View live on-site, including hidden elements
- Revenue Clicks: See which elements make money & which waste space
- Search & Error Insights: See what blocks customers from buying & improving
- AI Assistant: Turn visitor behavior into actionable insights to improve revenue
UTM Analytics
- Real time insights UTM conversions.
- Beautiful charts and statistics based on orders.
- Tool for UTM link generation.
4. Categories & rankings
Shared categories on the same row · in-category position inline5. Category features
Marketplace-curated features per categoryAnalytics0 shared · 34 total
Only in MIDA Replay, Heatmap & Insight
- Activity tracking
- Broken links
- Cohort analysis
- Event tracking
- Lifetime value (LTV)
- Loyalty analysis
- Page views
- Real-time tracking
- Replay filtering
- Segmentation
- Session replay
- Visitor IP
- Abandoned cart
- AI insights
- Checkout analytics
- Funnel analysis
- Marketing attribution
- Pixel tracking
- Profit insights
- Purchase tracking
- ROAS
- UTM tracking
- Analytics dashboard
- Benchmarking
- Custom dashboards
- Custom reports
- Data export
- Forecasting
- GDPR compliance
- Heatmaps
- Historical analysis
- Multi-store reports
- Notifications
- Report scheduling
Only in UTM Analytics
None
6. Search rankings
Top 5 keywords · shared rankings prioritized| Keyword | MIDA Replay, Heatmap & Insight | UTM Analytics |
|---|---|---|
| lost | #1 | Not ranked |
| sales insights analytics | #2 | Not ranked |
| session replay analytics | #3 | Not ranked |
| help desk solutions | Not ranked | #197 |
7. Featured placements & badges
Editorial visibilityMIDA Replay, Heatmap & Insight1 all-time · 1 recent
- category · AnalyticsNovember 9, 2026
UTM Analytics0 all-time · 0 recent
Not featured in any section recently.
8. Activity in the last 90 days
Tracked changes · pricing, features, copy, screenshotsMIDA Replay, Heatmap & Insight · 1 changes
- Oct 21descriptionListing copy updated
UTM Analytics · 1 changes
- Oct 29descriptionListing copy updated
9. App details
Long-form descriptionMIDA Replay, Heatmap & Insight
Every abandoned cart has a reason — MIDA shows you exactly what it is. Watch real shopper journeys from first click to checkout with live recording, replays & filters, and see where they hesitate and drop off. A multilingual AI Assistant reads every session and tells you what to fix first. Revenue heatmaps reveal which clicks make money; conversion maps show what truly sells. Running ads? MIDA blocks bots and flags errors, dead searches & funnel drop-offs before they cost you sales.
UTM Analytics
UTM Analytics gathers all your Shopify order UTMs and creates beautiful dashboards out of them. Charts make it more comprehensible for you to understand things like finding the campaign source of your orders with more granular details. It also overcomes the restriction applied by the IOS 14 release to make analytics tracking in real time and more accurate.
Frequently asked
Common questions about this comparisonIs MIDA Replay, Heatmap & Insight or UTM Analytics cheaper?
Both MIDA Replay, Heatmap & Insight and UTM Analytics offer a free plan. MIDA Replay, Heatmap & Insight lists no paid plan with a published price; UTM Analytics lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
Should I choose MIDA Replay, Heatmap & Insight or UTM Analytics?
AppRanks cannot separate these two on rating, because neither publishes one. MIDA Replay, Heatmap & Insight does carry the larger published review base (620 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Which is faster to set up, MIDA Replay, Heatmap & Insight or UTM Analytics?
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; MIDA Replay, Heatmap & Insight has more published reviews to read for user-reported install experience (620 vs 0).
Which works better for small vs large Shopify App Store merchants?
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: MIDA Replay, Heatmap & Insight has 620 published reviews; UTM Analytics has 0 published reviews. Compare plan limits and pricing tiers against your own volume.
Can I migrate data between MIDA Replay, Heatmap & Insight and UTM Analytics?
Migration support varies by app and category. MIDA Replay, Heatmap & Insight and UTM Analytics both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from UTM Analytics" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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