Generated from UTM Analytics's audit data
UTM Analytics scores 66/100 across 6 category checks, which tracks in the middle band, with 4 of 6 categories below the headline. Strengths: description & content holds at 88/100, so the listing isn't fundamentally broken — the lift is in tightening specific weaknesses. Watch-items: categories & discoverability (17/100) and languages (50/100) drag the average down; lifting categories & discoverability is the single largest available lever. Per-category breakdown below.
This is an independent listing audit for UTM Analytics on Shopify. It scored 66/100 (grade C) on today's snapshot. Top strength: Visual Assets at 88/100. Biggest gap: Categories & Discoverability at 17/100. We re-audit every 24 hours from the canonical Shopify listing.
Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary
Last updated: September 7, 2026
UTM Analytics's overall score of 66/100 is a mid-tier result — the listing is functional but multiple categories have headroom, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 2 categories score above the headline number and 4 score below. The strongest category is Description & Content (88/100, +22 vs overall); the weakest is Categories & Discoverability (17/100), a 49-point gap below the headline score — the largest single lever. Top three by score: Description & Content (88), Visual Assets (88), Technical & Support (64).
Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
UTM Analytics scored 66/100 in the AppRanks listing audit — a mid-tier result with room to improve. The score is the weighted average of 6 category checks: Title Optimization 63/100, Description & Content 88/100, Visual Assets 88/100, Categories & Discoverability 17/100, Technical & Support 64/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.
UTM Analytics's strongest audit area is Description & Content, scored at 88/100. Of the 8 checks AppRanks runs in this category, 6 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before UTM Analytics loses its current edge in this category.
The weakest area in UTM Analytics's audit is Categories & Discoverability, scored at 17/100. The failing checks are category count, feature tags, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.