Side-by-side comparison · 24 data points
Send a birthday email with a discount to build loyalty and repeat purchases
| Happy Birthday | MIDA Replay, Heatmap & Insight | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
See What's Costing You Sales — Then Fix It with Session Replays, Heatmaps & AI
| Metric | Happy Birthday Email by UW | MIDA Replay, Heatmap & Insight |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | 145 | ★ 570 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 1 | 1 |
| Languages | 1 supported | 20 supported |
| Listed since | Jun 2017 | Jul 2022 |
Happy Birthday Email by UW and MIDA Replay, Heatmap & Insight are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Happy Birthday Email by UW at Free trial available, MIDA Replay, Heatmap & Insight at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
MIDA Replay, Heatmap & Insight has the larger user base (570 reviews vs 145), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Happy Birthday Email by UW's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Happy Birthday Email by UW audit • MIDA Replay, Heatmap & Insight audit
| Last updated | — | — |
|---|
| Keyword | Happy Birthday | MIDA Replay, Heatmap & Insight |
|---|---|---|
| heatmaps | Not ranked | #1 |
| sales insights analytics | Not ranked | #2 |
| session replay analytics | Not ranked | #3 |
| giveaways and contests | #11 | Not ranked |
| giveaways | #23 | Not ranked |
No tracked changes.
Both Happy Birthday Email by UW and MIDA Replay, Heatmap & Insight offer paid plans only. Happy Birthday Email by UW starts at Free trial available; MIDA Replay, Heatmap & Insight starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Happy Birthday Email by UW (5.0★, 145 reviews) and MIDA Replay, Heatmap & Insight (4.9★, 570 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Happy Birthday Email by UW holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. MIDA Replay, Heatmap & Insight has the deeper published review base (570 vs 145), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Happy Birthday Email by UW typically suits early-stage and growth-mode teams based on its published review base (145 reviews). MIDA Replay, Heatmap & Insight typically suits early-stage and growth-mode teams based on its published review base (570 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Happy Birthday Email by UW and MIDA Replay, Heatmap & Insight both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Happy Birthday Email by UW" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
