Side-by-side comparison
Optimize Your Store Conversions with AI Brand Agents, Analytics, Session Replays & Heatmaps
UTM Analytics makes tracking and analytics of order UTM sources easier.
| Metric | Microsoft Clarity: AI Insights | UTM Analytics |
|---|---|---|
| Rating | 4.6 ★ | — |
| Total reviews | 2.5k | 0 |
| Free plan | Yes | Yes |
| Pricing | Free | Free plan available |
| Pricing tiers | 1 tier | ★ 2 tiers |
| Listed features | ★ 5 | 3 |
| Featured placements | 2 | — |
On the measured data here, Microsoft Clarity leads on more dimensions (3 vs 0). Pick UTM Analytics if one of the points where it leads is what you need.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Microsoft Clarity: AI Insights audit • UTM Analytics audit
| Field | Microsoft Clarity | UTM Analytics |
|---|---|---|
| Tagline | ||
| Listing audit | 95/100 listing audit | 67/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Languages |
|---|
| 14 supported |
| 1 supported |
| Listed since | Jul 2025 | Nov 2023 |
|---|
| Listed |
|---|
None
| Keyword | Microsoft Clarity | UTM Analytics |
|---|---|---|
| insights | #1 | Not ranked |
| ai insights | #1 | Not ranked |
| sales insights analytics | #3 | Not ranked |
| help desk solutions | Not ranked | #197 |
Not featured in any section recently.
Both Microsoft Clarity: AI Insights and UTM Analytics offer a free plan. Microsoft Clarity: AI Insights lists no paid plan with a published price; UTM Analytics lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
AppRanks cannot separate these two on rating, because neither publishes one. Microsoft Clarity: AI Insights does carry the larger published review base (2,500 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Microsoft Clarity: AI Insights has more published reviews to read for user-reported install experience (2,500 vs 0).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Microsoft Clarity: AI Insights has 2,500 published reviews; UTM Analytics has 0 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Microsoft Clarity: AI Insights and UTM Analytics both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from UTM Analytics" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.