Side-by-side comparison · 24 data points
Easily reach millions of new consumers and grow your business with Microsoft Advertising.
| Microsoft Channel | Wixpa Google Analytics 4 (GA4) | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Quickly link your store to Google Analytics 4(GA4) in less than two minutes.No coding skills needed.
| Metric | Microsoft Channel | Wixpa Google Analytics 4 (GA4) |
|---|---|---|
| Rating | 3.0 ★ | ★ 5.0 ★ |
| Total reviews | ★ 348 | 53 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 2 tiers |
| Listed features | 3 | ★ 5 |
| Featured placements | 1 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Sep 2019 | Aug 2023 |
Based on the data on this page, Wixpa Google Analytics 4 (GA4) is the stronger choice for most Shopify App Store merchants — 5.0★ vs Microsoft Channel's 3.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Microsoft Channel at Free to install, Wixpa Google Analytics 4 (GA4) at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Microsoft Channel has the larger user base (348 reviews vs 53), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Wixpa Google Analytics 4 (GA4)'s smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Wixpa Google Analytics 4 (GA4); mid-market and enterprise merchants with specific feature requirements should evaluate both — Microsoft Channel's 348-review base may include the workflow context that matches your specific use case better than Wixpa Google Analytics 4 (GA4)'s broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Microsoft Channel audit • Wixpa Google Analytics 4 (GA4) audit
| Keyword | Microsoft Channel | Wixpa Google Analytics 4 (GA4) |
|---|---|---|
| multi-channel marketplace listing | #3 | Not ranked |
| network | #4 | Not ranked |
| repro probe 1782073209836 4 | Not ranked | #4 |
| repro probe 1782162840705 4 | Not ranked | #4 |
| chat channels | #5 | Not ranked |
Not featured in any section recently.
No tracked changes.
Both Microsoft Channel and Wixpa Google Analytics 4 (GA4) offer paid plans only. Microsoft Channel starts at Free to install; Wixpa Google Analytics 4 (GA4) starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Wixpa Google Analytics 4 (GA4) has the higher average rating (5.0★ from 53 reviews) compared to Microsoft Channel (3.0★ from 348 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Wixpa Google Analytics 4 (GA4) holds the higher average rating (5.0★ vs 3.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Microsoft Channel has the deeper published review base (348 vs 53), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Microsoft Channel typically suits early-stage and growth-mode teams based on its published review base (348 reviews). Wixpa Google Analytics 4 (GA4) typically suits early-stage and growth-mode teams based on its published review base (53 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Microsoft Channel and Wixpa Google Analytics 4 (GA4) both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Wixpa Google Analytics 4 (GA4)" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
