Side-by-side comparison · 24 data points
| Merx ‑ WhatsApp Commerce | WhatFlow WhatsApp Business API | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Automate order updates, cart recovery, and stock alerts via the official WhatsApp Business API.
| Metric | Merx ‑ WhatsApp Commerce | WhatFlow WhatsApp Business API |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 2 | ★ 37 |
| Free plan | Yes | Yes |
| Pricing | Free | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | — | 4 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Jan 2024 | May 2026 |
Merx ‑ WhatsApp Commerce and WhatFlow WhatsApp Business API are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Merx ‑ WhatsApp Commerce at Free, WhatFlow WhatsApp Business API at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Merx ‑ WhatsApp Commerce audit • WhatFlow WhatsApp Business API audit
| Keyword | Merx ‑ WhatsApp Commerce | WhatFlow WhatsApp Business API |
|---|---|---|
| #114 | #10 | |
| whatsapp agent | #126 | #22 |
| whatsapp ai agent | #191 | #33 |
| chat | #232 | #55 |
| ai chatbot | #232 | #63 |
No tracked changes.
Both Merx ‑ WhatsApp Commerce and WhatFlow WhatsApp Business API offer paid plans only. Merx ‑ WhatsApp Commerce starts at Free; WhatFlow WhatsApp Business API starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
Merx ‑ WhatsApp Commerce (5.0★, 2 reviews) and WhatFlow WhatsApp Business API (5.0★, 37 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Merx ‑ WhatsApp Commerce fits better if you prioritize broader integrations; WhatFlow WhatsApp Business API is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. WhatFlow WhatsApp Business API has more onboarding documentation maturity (37 reviews vs 2), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Merx ‑ WhatsApp Commerce typically suits early-stage and growth-mode stores based on its review-base composition (2 reviews). WhatFlow WhatsApp Business API aligns more with early-stage and growth-mode stores (37 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Merx ‑ WhatsApp Commerce and WhatFlow WhatsApp Business API both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Merx ‑ WhatsApp Commerce" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
