Side-by-side comparison · 24 data points
MailerLite is an email marketing platform with an intuitive UI that offers advanced marketing tools.
| MailerLite | Omnisend | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | MailerLite Email Automation | Omnisend Email Marketing & SMS |
|---|---|---|
| Rating | 2.6 ★ | ★ 4.8 ★ |
| Total reviews | 30 | ★ 3k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 2 |
| Languages | 1 supported | 1 supported |
| Listed since | Jun 2022 | Mar 2014 |
Based on the data on this page, Omnisend Email Marketing & SMS is the stronger choice for most Shopify App Store merchants — 4.8★ vs MailerLite Email Automation's 2.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: MailerLite Email Automation at Free plan available, Omnisend Email Marketing & SMS at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Omnisend Email Marketing & SMS has the larger user base (2,952 reviews vs 30), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. MailerLite Email Automation's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Omnisend Email Marketing & SMS; mid-market and enterprise merchants with specific feature requirements should evaluate both — MailerLite Email Automation's 30-review base may include the workflow context that matches your specific use case better than Omnisend Email Marketing & SMS's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: MailerLite Email Automation audit • Omnisend Email Marketing & SMS audit
| Keyword | MailerLite | Omnisend |
|---|---|---|
| #40 | #4 |
Not featured in any section recently.
No tracked changes.
Both MailerLite Email Automation and Omnisend Email Marketing & SMS offer paid plans only. MailerLite Email Automation starts at Free plan available; Omnisend Email Marketing & SMS starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Omnisend Email Marketing & SMS has the higher average rating (4.8★ from 2,952 reviews) compared to MailerLite Email Automation (2.6★ from 30 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. MailerLite Email Automation fits better if you prioritize broader integrations; Omnisend Email Marketing & SMS is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Omnisend Email Marketing & SMS has more onboarding documentation maturity (2,952 reviews vs 30), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
MailerLite Email Automation typically suits early-stage and growth-mode stores based on its review-base composition (30 reviews). Omnisend Email Marketing & SMS aligns more with early-stage and growth-mode stores (2,952 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. MailerLite Email Automation and Omnisend Email Marketing & SMS both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from MailerLite Email Automation" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
