Side-by-side comparison · 24 data points
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
| Magic Wishlist & | Swish (Wishlist King) | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Shoppers leave without buying. Wishlists, email reminders & price drop alerts bring them back.
| Metric | Magic Wishlist & Emails | Swish (Wishlist King) |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | 29 | ★ 287 |
| Free plan | Yes | Yes |
| Pricing | Free | Free trial available |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 5 | 5 |
| Languages | 6 supported | 1 supported |
| Listed since | Jan 2026 | Nov 2015 |
Magic Wishlist & Emails and Swish (Wishlist King) are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Magic Wishlist & Emails at Free, Swish (Wishlist King) at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Swish (Wishlist King) has the larger user base (287 reviews vs 29), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Magic Wishlist & Emails's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Magic Wishlist & Emails audit • Swish (Wishlist King) audit
| Last updated | — | — |
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| Keyword | Magic Wishlist & | Swish (Wishlist King) |
|---|---|---|
| wishlist | #6 | #91 |
| wishlist saving and sharing | #8 | #10 |
| wishlists | #71 | #12 |
| wishlistsuite wishlist | #7 | #15 |
| guest wishlist | #8 | #15 |
Both Magic Wishlist & Emails and Swish (Wishlist King) offer paid plans only. Magic Wishlist & Emails starts at Free; Swish (Wishlist King) starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
Magic Wishlist & Emails (5.0★, 29 reviews) and Swish (Wishlist King) (4.9★, 287 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Magic Wishlist & Emails holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Swish (Wishlist King) has the deeper published review base (287 vs 29), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Magic Wishlist & Emails typically suits early-stage and growth-mode teams based on its published review base (29 reviews). Swish (Wishlist King) typically suits early-stage and growth-mode teams based on its published review base (287 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Magic Wishlist & Emails and Swish (Wishlist King) both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Magic Wishlist & Emails" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
