Side-by-side comparison · 24 data points
Boost sales with an easy-to-set-up Wishlist for all customer touchpoints. Top integrations included.
| Magic Wishlist & | Swym Wishlist Plus | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Shoppers leave without buying. Wishlists, email reminders & price drop alerts bring them back.
| Metric | Magic Wishlist & Emails | Swym Wishlist Plus |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.7 ★ |
| Total reviews | 29 | ★ 1.5k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 1 |
| Languages | 6 supported | 7 supported |
| Listed since | Jan 2026 | Jul 2016 |
Magic Wishlist & Emails edges out Swym Wishlist Plus on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: Magic Wishlist & Emails at Free plan available, Swym Wishlist Plus at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Swym Wishlist Plus has the larger user base (1,470 reviews vs 29), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Magic Wishlist & Emails's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Magic Wishlist & Emails; mid-market and enterprise merchants with specific feature requirements should evaluate both — Swym Wishlist Plus's 1,470-review base may include the workflow context that matches your specific use case better than Magic Wishlist & Emails's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Magic Wishlist & Emails audit • Swym Wishlist Plus audit
| Listed |
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| Last updated | — | — |
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| Keyword | Magic Wishlist & | Swym Wishlist Plus |
|---|---|---|
| wishlist | #6 | #3 |
| wishlists | #8 | #6 |
| save for later | #11 | #7 |
| wishlistsuite wishlist | #8 | #13 |
| guest wishlist | #9 | #12 |
Not featured in any section recently.
Both Magic Wishlist & Emails and Swym Wishlist Plus offer paid plans only. Magic Wishlist & Emails starts at Free plan available; Swym Wishlist Plus starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
Magic Wishlist & Emails has the higher average rating (5.0★ from 29 reviews) compared to Swym Wishlist Plus (4.7★ from 1,470 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Magic Wishlist & Emails holds the higher average rating (5.0★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Swym Wishlist Plus has the deeper published review base (1,470 vs 29), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Magic Wishlist & Emails typically suits early-stage and growth-mode teams based on its published review base (29 reviews). Swym Wishlist Plus typically suits early-stage and growth-mode teams based on its published review base (1,470 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Magic Wishlist & Emails and Swym Wishlist Plus both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Magic Wishlist & Emails" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
