Side-by-side comparison · 24 data points
Turn your Instagram feed, Reels & UGC into a shoppable gallery — tag products to boost sales
| MP Instagram Feed ‑ Instafeed | Nova Multiple Variant Images | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Add multiple images to product variants. Show only selected variant images, reducing returns.
| Metric | MP Instagram Feed ‑ Instafeed | Nova Multiple Variant Images |
|---|---|---|
| Rating | 4.9 ★ | 4.9 ★ |
| Total reviews | ★ 223 | 19 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Languages | 20 supported | 6 supported |
| Listed since | Mar 2024 | Feb 2026 |
MP Instagram Feed ‑ Instafeed and Nova Multiple Variant Images are evenly matched on rating (4.9★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: MP Instagram Feed ‑ Instafeed at Free to install, Nova Multiple Variant Images at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. MP Instagram Feed ‑ Instafeed has the larger user base (223 reviews vs 19), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Nova Multiple Variant Images's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: MP Instagram Feed ‑ Instafeed audit • Nova Multiple Variant Images audit
| Listed |
|---|
| Last updated | — | — |
|---|
| Keyword | MP Instagram Feed ‑ Instafeed | Nova Multiple Variant Images |
|---|---|---|
| multiple variant images | Not ranked | #2 |
| variant image gallery | Not ranked | #6 |
| instafeed | #7 | Not ranked |
| instagram feed | #8 | Not ranked |
| image gallery | Not ranked | #13 |
Both MP Instagram Feed ‑ Instafeed and Nova Multiple Variant Images offer paid plans only. MP Instagram Feed ‑ Instafeed starts at Free to install; Nova Multiple Variant Images starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
MP Instagram Feed ‑ Instafeed (4.9★, 223 reviews) and Nova Multiple Variant Images (4.9★, 19 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. MP Instagram Feed ‑ Instafeed fits better if you prioritize broader integrations; Nova Multiple Variant Images is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. MP Instagram Feed ‑ Instafeed has more onboarding documentation maturity (223 reviews vs 19), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
MP Instagram Feed ‑ Instafeed typically suits early-stage and growth-mode stores based on its review-base composition (223 reviews). Nova Multiple Variant Images aligns more with early-stage and growth-mode stores (19 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. MP Instagram Feed ‑ Instafeed and Nova Multiple Variant Images both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Nova Multiple Variant Images" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
