| Klaviyo | Hextom | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | Klaviyo: Email Marketing & SMS | Hextom: WhatsApp, SMS & Push |
|---|---|---|
| Rating | 4.7 ★ | 4.7 ★ |
| Total reviews | ★ 3.3k | 293 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | ★ 4 | 1 |
| Review velocity (30d) | 105 new | — |
| Languages | 10 supported | 1 supported |
| Listed since | Sep 2012 | Sep 2018 |
Klaviyo: Email Marketing & SMS and Hextom: WhatsApp, SMS & Push are evenly matched on rating (4.7★ vs 4.7★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Klaviyo: Email Marketing & SMS at Free plan available, Hextom: WhatsApp, SMS & Push at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Klaviyo: Email Marketing & SMS has the larger user base (3,291 reviews vs 293), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Hextom: WhatsApp, SMS & Push's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Klaviyo: Email Marketing & SMS audit • Hextom: WhatsApp, SMS & Push audit
| Last updated | — | — |
|---|
| Keyword | Klaviyo | Hextom |
|---|---|---|
| instagram agent | #27 | #127 |
| #19 | #178 | |
| #1 | #199 | |
| instagram chat | #37 | #183 |
| whatsapp agent | #216 | #63 |
| Signal | Klaviyo | Hextom |
|---|---|---|
| Average rating | 4.7 ★ (3.3k) | 4.7 ★ (293) |
| Rating distribution | 592% 42% 30% 21% 16% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +27 | — |
| Reviews · last 30 days | +105 | — |
| Reviews · last 90 days | +345 | — |
Both Klaviyo: Email Marketing & SMS and Hextom: WhatsApp, SMS & Push offer paid plans only. Klaviyo: Email Marketing & SMS starts at Free plan available; Hextom: WhatsApp, SMS & Push starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Klaviyo: Email Marketing & SMS (4.7★, 3,291 reviews) and Hextom: WhatsApp, SMS & Push (4.7★, 293 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 4.7★. Klaviyo: Email Marketing & SMS does carry the larger published review base (3,291 vs 293). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Klaviyo: Email Marketing & SMS has the deeper published review base (3,291 vs 293), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Klaviyo: Email Marketing & SMS typically suits early-stage and growth-mode teams based on its published review base (3,291 reviews). Hextom: WhatsApp, SMS & Push typically suits early-stage and growth-mode teams based on its published review base (293 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
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Migration support varies by app and category. Klaviyo: Email Marketing & SMS and Hextom: WhatsApp, SMS & Push both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Hextom: WhatsApp, SMS & Push" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.