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1. Listing metadata
Field-level data| Klaviyo | Twilio | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Klaviyo | Twilio | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | Klaviyo: Email Marketing & SMS | Twilio: Order Alert & Bulk SMS |
|---|---|---|
| Rating | 4.7 ★ | ★ 4.8 ★ |
| Total reviews | ★ 3.3k | 7 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | 3 tiers |
| Listed features | ★ 5 | 3 |
| Featured placements | 4 | — |
| Review velocity (30d) | 105 new | — |
| Languages | 10 supported | 1 supported |
| Listed since | Sep 2012 | Sep 2022 |
Klaviyo: Email Marketing & SMS and Twilio: Order Alert & Bulk SMS are evenly matched on rating (4.7★ vs 4.8★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Klaviyo: Email Marketing & SMS at Free to install, Twilio: Order Alert & Bulk SMS at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Klaviyo: Email Marketing & SMS has the larger user base (3,291 reviews vs 7), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Twilio: Order Alert & Bulk SMS's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Klaviyo: Email Marketing & SMS audit • Twilio: Order Alert & Bulk SMS audit
| Last updated | — | — |
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| Keyword | Klaviyo | Twilio |
|---|---|---|
| marketing sms | #1 | #191 |
| and sms | #1 | #24 |
| #1 | #60 | |
| instagram agent | #27 | #202 |
Not featured in any section recently.
| Signal | Klaviyo | Twilio |
|---|---|---|
| Average rating | 4.7 ★ (3.3k) | 4.8 ★ (7) |
| Rating distribution | 592% 42% 30% 21% 16% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +27 | — |
| Reviews · last 30 days | +105 | — |
| Reviews · last 90 days | +345 | — |
Both Klaviyo: Email Marketing & SMS and Twilio: Order Alert & Bulk SMS offer paid plans only. Klaviyo: Email Marketing & SMS starts at Free to install; Twilio: Order Alert & Bulk SMS starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Klaviyo: Email Marketing & SMS (4.7★, 3,291 reviews) and Twilio: Order Alert & Bulk SMS (4.8★, 7 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Twilio: Order Alert & Bulk SMS holds the higher average rating (4.8★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Klaviyo: Email Marketing & SMS has the deeper published review base (3,291 vs 7), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Klaviyo: Email Marketing & SMS typically suits early-stage and growth-mode teams based on its published review base (3,291 reviews). Twilio: Order Alert & Bulk SMS typically suits early-stage and growth-mode teams based on its published review base (7 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
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Migration support varies by app and category. Klaviyo: Email Marketing & SMS and Twilio: Order Alert & Bulk SMS both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Twilio: Order Alert & Bulk SMS" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
