Loading content…
1. Listing metadata
Field-level data| Kangaroo | Omnisend | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Kangaroo | Omnisend | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Kangaroo: Loyalty and Rewards | Omnisend Email Marketing & SMS |
|---|---|---|
| Rating | ★ 4.8 ★ | 4.7 ★ |
| Total reviews | 52 | ★ 3k |
| Free plan | — | ★ Yes |
| Pricing | $199/month | ★ Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 4 | ★ 5 |
| Featured placements | — | 2 |
| Languages | 1 supported | 1 supported |
| Listed since | Mar 2022 | Mar 2014 |
Kangaroo: Loyalty and Rewards and Omnisend Email Marketing & SMS are evenly matched on rating (4.8★ vs 4.7★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. On pricing, Omnisend Email Marketing & SMS offers a free tier (Free to install) while Kangaroo: Loyalty and Rewards starts at $199/month. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. Omnisend Email Marketing & SMS has the larger user base (2,985 reviews vs 52), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Kangaroo: Loyalty and Rewards's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Kangaroo: Loyalty and Rewards audit • Omnisend Email Marketing & SMS audit
| Keyword | Kangaroo | Omnisend |
|---|---|---|
| #96 | #4 |
Not featured in any section recently.
Omnisend Email Marketing & SMS is the cheaper option — it offers a free plan (Free to install). Kangaroo: Loyalty and Rewards starts at $199/month. Both publish their pricing on the Shopify App Store marketplace; AppRanks mirrors what's listed on each refresh cycle.
Kangaroo: Loyalty and Rewards (4.8★, 52 reviews) and Omnisend Email Marketing & SMS (4.7★, 2,985 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Kangaroo: Loyalty and Rewards fits better if you prioritize rating consistency; Omnisend Email Marketing & SMS is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Omnisend Email Marketing & SMS has more onboarding documentation maturity (2,985 reviews vs 52), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Kangaroo: Loyalty and Rewards typically suits early-stage and growth-mode stores based on its review-base composition (52 reviews). Omnisend Email Marketing & SMS aligns more with early-stage and growth-mode stores (2,985 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Kangaroo: Loyalty and Rewards and Omnisend Email Marketing & SMS both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Kangaroo: Loyalty and Rewards" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
