Side-by-side comparison · 24 data points
Shoppers leave without buying. Wishlists, email reminders & price drop alerts bring them back.
| Wish List | Magic Wishlist & | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | Wish List: Favorites Wishlist | Magic Wishlist & Emails |
|---|---|---|
| Rating | 4.8 ★ | ★ 5.0 ★ |
| Total reviews | ★ 73 | 29 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed features | 5 | 5 |
| Languages | 1 supported | 6 supported |
| Listed since | Aug 2023 | Jan 2026 |
Magic Wishlist & Emails edges out Wish List: Favorites Wishlist on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: Wish List: Favorites Wishlist at Free to install, Magic Wishlist & Emails at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Magic Wishlist & Emails; mid-market and enterprise merchants with specific feature requirements should evaluate both — Wish List: Favorites Wishlist's 73-review base may include the workflow context that matches your specific use case better than Magic Wishlist & Emails's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Wish List: Favorites Wishlist audit • Magic Wishlist & Emails audit
| Last updated | — | — |
|---|
| Keyword | Wish List | Magic Wishlist & |
|---|---|---|
| shoppers save | #201 | #3 |
| wishlist | #24 | #6 |
| favorites | #9 | #22 |
Both Wish List: Favorites Wishlist and Magic Wishlist & Emails offer paid plans only. Wish List: Favorites Wishlist starts at Free to install; Magic Wishlist & Emails starts at Free. Compare the per-tier features in the Pricing section above before committing.
Magic Wishlist & Emails has the higher average rating (5.0★ from 29 reviews) compared to Wish List: Favorites Wishlist (4.8★ from 73 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Magic Wishlist & Emails holds the higher average rating (5.0★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Wish List: Favorites Wishlist has the deeper published review base (73 vs 29), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Wish List: Favorites Wishlist typically suits early-stage and growth-mode teams based on its published review base (73 reviews). Magic Wishlist & Emails typically suits early-stage and growth-mode teams based on its published review base (29 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Wish List: Favorites Wishlist and Magic Wishlist & Emails both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Magic Wishlist & Emails" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
