MI vs Shop

Reduce buyer uncertainty and support requests by showing shoppers exactly what they'll receive in the box before checkout. Add a clean "What's Included" section to any product page — list every item, accessory, part, or bonus that comes with the purchase. Works for any physical product: electronics, furniture, apparel bundles, beauty kits, toys, sports equipment, gift sets, and more. Create custom lists per product, apply specs to entire collections in bulk.

When you build your business on Shopify, you automatically unlock exclusive access to selling on Shop. Millions of shoppers around the world use Shop to discover new brands, buy with 1 tap, and track all their orders. And because shoppers are pre-verified, they convert better. Best of all, you pay no marketplace fees to sell on Shop.