- Title Length30/30 chars
- Title Keywords3 keywords found
- Brand Name PositionTitle starts with a brand name
- Separator UsageUses separator to structure title
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Quick verdict
Generated from MI: What's Included in the Box's audit data
MI: What's Included in the Box scores 84/100 across 6 category checks, which puts it in the healthy band — focused gaps rather than systemic problems. Strengths: title optimization at 100/100 and description & content at 100/100 carry the headline — both above the 84/100 overall. Watch-items: categories & discoverability (63/100) and technical & support (71/100) drag the average down; lifting categories & discoverability is the single largest available lever. Per-category breakdown below.
MI: What's Included in the Box
Independent listing audit — Shopify
84/100·grade B·audited 1d ago·0 changes in 30d
84/100
Grade B
Needs work
Overall
84/100
weighted across 6 areas
Grade
B
mid tier
Last audit
1d ago
refreshed 1h ago
Changes
0 30d
view history →
This is an independent listing audit for MI: What's Included in the Box on Shopify. It scored 84/100 (grade B) on today's snapshot. Top strength: Description & Content at 100/100. Biggest gap: Categories & Discoverability at 63/100. We re-audit every 24 hours from the canonical Shopify listing.
Section breakdown
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Methodology
Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary
Explore further
HistoryMI: What's Included in the Box changes0 updates in 30dBenchmarkCategories & Discoverability rankingWhere MI: What's Included in the Box sitsAppsMI: What's Included in the Box overviewReviews · keywordsBestTop Shopify appsBeyond MI: What's Included in the BoxMethodologyHow we score6-area weighted rubricGlossaryAudit termsScore, tier, sections
Last updated: September 9, 2026
How MI: What's Included in the Box's 84/100 breaks down
MI: What's Included in the Box's overall score of 84/100 is a healthy result with specific areas to tighten, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 3 categories score above the headline number and 3 score below. The strongest category is Title Optimization (100/100, +16 vs overall); the weakest is Categories & Discoverability (63/100), 21 points below the overall — a meaningful but not dominant gap. Top three by score: Title Optimization (100), Description & Content (100), Languages (92).
Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
Frequently asked questions
What is MI: What's Included in the Box's Shopify App Store audit score?
MI: What's Included in the Box scored 84/100 in the AppRanks listing audit — a healthy overall result. The score is the weighted average of 6 category checks: Title Optimization 100/100, Description & Content 100/100, Visual Assets 75/100, Categories & Discoverability 63/100, Technical & Support 71/100, Languages 92/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.
What is MI: What's Included in the Box doing well?
Explore further
- Compare MI: What's Included in the Box with another appStack MI: What's Included in the Box's title optimization score (100/100) against a rival listing on Shopify App Store.
- Browse Shopify appsSee how other Shopify App Store listings handle categories & discoverability — MI: What's Included in the Box's weakest category at 63/100.
- Audit metrics glossaryDefinitions for the Title Optimization and Categories & Discoverability checks used on this audit, plus the rest of the AppRanks vocabulary.
- MI: What's Included in the Box audit historyScore timeline for MI: What's Included in the Box — see whether the 84/100 result is improving, holding, or slipping.
- MI: What's Included in the Box on Shopify App StorePricing, features, ratings, and the live Shopify marketplace summary for MI: What's Included in the Box.
- What is an audit score?Why MI: What's Included in the Box landed at 84/100 — the canonical definition, weightings, and refresh cadence.
- Top-rated Shopify appsSee where MI: What's Included in the Box's healthy 84/100 places it against the Shopify App Store's highest-rated apps.