Swish (Wishlist King) vs Mst
Side-by-side comparison · 24 data points
Swish (Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Built for ShopifyShopifyFree trial available
At a glance
| Metric | Mst: Wishlist + Marketing flow | Swish (Wishlist King) |
|---|---|---|
| Rating | 4.7 ★ | ★ 5.0 ★ |
| Total reviews | 156 | ★ 290 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free trial available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Aug 2014 | Nov 2015 |
AppRanks verdict
Generated from live data on this pageSwish (Wishlist King) edges out Mst: Wishlist + Marketing flow on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Mst: Wishlist + Marketing flow at Free trial available, Swish (Wishlist King) at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Swish (Wishlist King) has the larger user base (290 reviews vs 156), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Mst: Wishlist + Marketing flow's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Swish (Wishlist King); mid-market and enterprise merchants with specific feature requirements should evaluate both — Mst: Wishlist + Marketing flow's 156-review base may include the workflow context that matches your specific use case better than Swish (Wishlist King)'s broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Mst: Wishlist + Marketing flow audit • Swish (Wishlist King) audit
1. Listing metadata
Field-level data| Mst | Swish (Wishlist King) | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
2. Pricing & plans
Listed prices · monthly · USDTier
Mst
Swish (Wishlist King)
Paid #1
Monthly
2
- One fixed cost for all features
- No limit on number of items in wishlist
- No limit on number of customers
Basic
19
- For stores on the Shopify Basic Plan
- Includes all features
- Free setup and onboarding
- Unlimited wishlists & saved items
- Unlimited sessions
Paid #2
—
Shopify
29
- For stores on the Shopify Plan
- Includes all features
- Free setup and onboarding
- Unlimited wishlists & saved items
- Unlimited sessions
Paid #3
—
Advanced
49
- For stores on Shopify Advanced Plan
- Includes all features
- Free setup and onboarding
- Unlimited wishlists & saved items
- Unlimited sessions
Paid #4
—
Shopify
99
- Shopify Plus Plan includes:
- Up to 200k monthly site sessions
- Free white glove onboarding
- Dedicated account manager
- Hydrogen & headless stacks
3. Features
As listed by each developerMst
- Price Drop and Back in Stock alert via email, sms and push notifications.
- Multiple wish lists per customer. Wishlist for guest users.
- No limit on number of items in Wishlist. No limit on number of customers.
- Fully customizable wishlist page with liquid template, HTML and CSS.
- API and headless theme support. Multi-language & Multiple currencies support,
Swish (Wishlist King)
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
4. Categories & rankings
Shared categories on the same row · in-category position inline5. Category features
Marketplace-curated features per categoryWishlists18 shared · 21 total
Mst
- Favorites
- Guest wishlist
- Public wishlist
- Save for later
- Add to cart
- Dashboard
- Email sharing
- Multiple lists
- Share links
- Social sharing
- Custom branding
- Custom icons
- Custom layouts
- Email templates
- Multi-language
- Price alerts
- Purchase alerts
- Stock alerts
- Custom registry
- —Conversion analytics
- —Import and export
Swish (Wishlist King)
- Favorites
- Guest wishlist
- Public wishlist
- Save for later
- Add to cart
- Dashboard
- Email sharing
- Multiple lists
- Share links
- Social sharing
- Custom branding
- Custom icons
- Custom layouts
- Email templates
- Multi-language
- Price alerts
- Purchase alerts
- Stock alerts
- —Custom registry
- Conversion analytics
- Import and export
Email marketing0 shared · 9 total
Mst
- Back-in-stock emails
- Cross-sell emails
- Custom campaigns
- Drip campaigns
- Email campaigns
- Follow-up emails
- Newsletters
- Analytics
- Automations
Swish (Wishlist King)
- —Back-in-stock emails
- —Cross-sell emails
- —Custom campaigns
- —Drip campaigns
- —Email campaigns
- —Follow-up emails
- —Newsletters
- —Analytics
- —Automations
5. Search rankings
Top 5 keywords · shared rankings prioritized| Keyword | Mst | Swish (Wishlist King) |
|---|---|---|
| registration | #98 | Not ranked |
| #117 | Not ranked | |
| helpdesk software | #154 | Not ranked |
| shop | Not ranked | #158 |
7. Activity in the last 90 days
Tracked changes · pricing, features, copy, screenshotsMst · 1 changes
- Apr 24descriptionListing copy updated
Swish (Wishlist King) · 0 changes
No tracked changes.
9. App details
Long-form description · keyword frequencyMst
Wishlist is an effective and widely utilized tool in an e-commerce shop. The Wishlist app lets users save their favorite products, find them quickly & easily at a later time and buy them. Wishlists allow guests and customers to create & add products to an unlimited number of Wishlists. Also, users can create multiple wishlists. Customers can share wishlist. Easy app setup. Fully customized the My Wishlist page to match your store's theme. Responsive works on desktop and mobile devices.
Top keywords
- wishlist4×5.13%
- wishlists3×3.85%
- customers2×2.56%
- products2×2.56%
- users2×2.56%
Swish (Wishlist King)
Wishlist King is now Swish. New look - same great team and product!! Swish is a fully customisable, feature rich Wishlist solution for brands with ambition. We offer an entirely free setup and customisation service across all plans. Customer shopping journeys are rarely linear: Swish enables shoppers to keep track of the products they want most & helps drive conversion at the optimal moment. Increase sales & customer satisfaction with highly personalised + automated Wishlist notifications.
Top keywords
- swish3×4.11%
- wishlist3×4.11%
- customer2×2.74%
Frequently asked
Common questions about this comparisonIs Mst: Wishlist + Marketing flow or Swish (Wishlist King) cheaper?
Both Mst: Wishlist + Marketing flow and Swish (Wishlist King) offer paid plans only. Mst: Wishlist + Marketing flow starts at Free trial available; Swish (Wishlist King) starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
Which has better reviews, Mst: Wishlist + Marketing flow or Swish (Wishlist King)?
Swish (Wishlist King) has the higher average rating (5.0★ from 290 reviews) compared to Mst: Wishlist + Marketing flow (4.7★ from 156 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Should I choose Mst: Wishlist + Marketing flow or Swish (Wishlist King)?
It depends on what you're optimizing for. Mst: Wishlist + Marketing flow fits better if you prioritize broader integrations; Swish (Wishlist King) is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Which is faster to set up, Mst: Wishlist + Marketing flow or Swish (Wishlist King)?
Both apps are one-click installs from the Shopify App Store marketplace. Swish (Wishlist King) has more onboarding documentation maturity (290 reviews vs 156), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Which works better for small vs large Shopify App Store stores?
Mst: Wishlist + Marketing flow typically suits early-stage and growth-mode stores based on its review-base composition (156 reviews). Swish (Wishlist King) aligns more with early-stage and growth-mode stores (290 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Can I migrate data between Mst: Wishlist + Marketing flow and Swish (Wishlist King)?
Migration support varies by app and category. Mst: Wishlist + Marketing flow and Swish (Wishlist King) both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Mst: Wishlist + Marketing flow" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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