Meta & Facebook Pixels by Nabu vs HE

Based on the data on this page, Meta & Facebook Pixels by Nabu is the stronger choice for most Shopify App Store merchants — 5.0★ vs HE: Optimize Audience & Spends's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing entry tiers: HE: Optimize Audience & Spends at Free to install, Meta & Facebook Pixels by Nabu at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Meta & Facebook Pixels by Nabu has the larger user base (117 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. HE: Optimize Audience & Spends's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to Meta & Facebook Pixels by Nabu; mid-market and enterprise merchants with specific feature requirements should evaluate both — HE: Optimize Audience & Spends's 0-review base may include the workflow context that matches your specific use case better than Meta & Facebook Pixels by Nabu's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is HE: Optimize Audience & Spends or Meta & Facebook Pixels by Nabu cheaper?

Both HE: Optimize Audience & Spends and Meta & Facebook Pixels by Nabu offer paid plans only. HE: Optimize Audience & Spends starts at Free to install; Meta & Facebook Pixels by Nabu starts at Free to install. Compare the per-tier features in the Pricing section above before committing.

Should I choose HE: Optimize Audience & Spends or Meta & Facebook Pixels by Nabu?

AppRanks cannot separate these two on rating, because neither publishes one. Meta & Facebook Pixels by Nabu does carry the larger published review base (117 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, HE: Optimize Audience & Spends or Meta & Facebook Pixels by Nabu?

Both apps are one-click installs from the Shopify App Store. Meta & Facebook Pixels by Nabu has the deeper published review base (117 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

HE: Optimize Audience & Spends typically suits early-stage and growth-mode teams based on its published review base (0 reviews). Meta & Facebook Pixels by Nabu typically suits early-stage and growth-mode teams based on its published review base (117 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between HE: Optimize Audience & Spends and Meta & Facebook Pixels by Nabu?

Migration support varies by app and category. HE: Optimize Audience & Spends and Meta & Facebook Pixels by Nabu both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from HE: Optimize Audience & Spends" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.