Side-by-side comparison · 24 data points
Send a birthday email with a discount to build loyalty and repeat purchases
| Happy Birthday | Appstle℠ Subscriptions App | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Conveniently setup and manage subscriptions & boxes with robust merchant tools, and an intuitive UI
| Metric | Happy Birthday Email by UW | Appstle℠ Subscriptions App |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 141 | ★ 7.7k |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 1 | ★ 4 |
| Review velocity (30d) | — | 382 new |
| Languages | 1 supported | 1 supported |
| Listed since | Jun 2017 | Apr 2021 |
Happy Birthday Email by UW and Appstle℠ Subscriptions App are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Happy Birthday Email by UW at Free trial available, Appstle℠ Subscriptions App at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Appstle℠ Subscriptions App has the larger user base (7,731 reviews vs 141), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Happy Birthday Email by UW's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Happy Birthday Email by UW audit • Appstle℠ Subscriptions App audit
| Keyword | Happy Birthday | Appstle℠ Subscriptions App |
|---|---|---|
| subscribe | Not ranked | #1 |
| subscription app | Not ranked | #1 |
| subscribe and save | Not ranked | #1 |
| giveaways and contests | #12 | Not ranked |
| giveaways and | #21 | Not ranked |
No tracked changes.
| Signal | Happy Birthday | Appstle℠ Subscriptions App |
|---|---|---|
| Average rating | 5.0 ★ (141) | 5.0 ★ (7.7k) |
| Rating distribution | 5— 4— 3— 2— 1— | 598% 41% 30% 20% 10% |
| Reviews · last 7 days | — | +71 |
| Reviews · last 30 days | — | +382 |
| Reviews · last 90 days | — | +1.3k |
No reviews yet.
Both Happy Birthday Email by UW and Appstle℠ Subscriptions App offer paid plans only. Happy Birthday Email by UW starts at Free trial available; Appstle℠ Subscriptions App starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Happy Birthday Email by UW (5.0★, 141 reviews) and Appstle℠ Subscriptions App (5.0★, 7,731 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Happy Birthday Email by UW fits better if you prioritize broader integrations; Appstle℠ Subscriptions App is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Appstle℠ Subscriptions App has more onboarding documentation maturity (7,731 reviews vs 141), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Happy Birthday Email by UW typically suits early-stage and growth-mode stores based on its review-base composition (141 reviews). Appstle℠ Subscriptions App aligns more with established stores with steady traffic (7,731 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Brilliant App and unbelievably helpful merchant success engineers! Highly recommend!
We had to migrate all of our Shopify subscriptions from Shopify Subscriptions to Appstle, and the entire experience was outstanding. The migration itself was smooth, but what impressed us even more was the support team. They didn't just answer questions—they actively helped us customize the subscription widget, custome
Great app and amazing service/help chat.
Migration support varies by app and category. Happy Birthday Email by UW and Appstle℠ Subscriptions App both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Happy Birthday Email by UW" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
