SendWILL Popup vs Gusto ‑ Payroll & HR

SendWILL Popup Email Marketing and Gusto ‑ Payroll & HR are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

On pricing, SendWILL Popup Email Marketing offers a free tier (Free plan available) while Gusto ‑ Payroll & HR starts at From $49/month. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.

SendWILL Popup Email Marketing has the larger user base (7,757 reviews vs 3), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Gusto ‑ Payroll & HR's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is SendWILL Popup Email Marketing or Gusto ‑ Payroll & HR cheaper?

SendWILL Popup Email Marketing is the cheaper option — it offers a free plan (Free plan available). Gusto ‑ Payroll & HR starts at From $49/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, SendWILL Popup Email Marketing or Gusto ‑ Payroll & HR?

SendWILL Popup Email Marketing (4.9★, 7,757 reviews) and Gusto ‑ Payroll & HR (5.0★, 3 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose SendWILL Popup Email Marketing or Gusto ‑ Payroll & HR?

Gusto ‑ Payroll & HR holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, SendWILL Popup Email Marketing or Gusto ‑ Payroll & HR?

Both apps are one-click installs from the Shopify App Store. SendWILL Popup Email Marketing has the deeper published review base (7,757 vs 3), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

SendWILL Popup Email Marketing typically suits established teams with steady usage based on its published review base (7,757 reviews). Gusto ‑ Payroll & HR typically suits early-stage and growth-mode teams based on its published review base (3 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.