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1. Listing metadata
Field-level data| Gupshup | Recart | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
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| Developer | ||
| Listed | ||
| Last updated | — | — |
| Gupshup | Recart | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Gupshup: WhatsApp Marketing | Recart: SMS & List Growth |
|---|---|---|
| Rating | — | 4.7 ★ |
| Total reviews | 0 | 475 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 2 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Mar 2023 | Jul 2016 |
Based on the data on this page, Recart: SMS & List Growth is the stronger choice for most Shopify App Store merchants — 4.7★ vs Gupshup: WhatsApp Marketing's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Gupshup: WhatsApp Marketing at Free to install, Recart: SMS & List Growth at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Recart: SMS & List Growth has the larger user base (475 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Gupshup: WhatsApp Marketing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Recart: SMS & List Growth; mid-market and enterprise merchants with specific feature requirements should evaluate both — Gupshup: WhatsApp Marketing's 0-review base may include the workflow context that matches your specific use case better than Recart: SMS & List Growth's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Gupshup: WhatsApp Marketing audit • Recart: SMS & List Growth audit
| Keyword | Gupshup | Recart |
|---|---|---|
| whatsapp marketing | #17 | Not ranked |
| ai shopping assistant | #35 | Not ranked |
| shop assistant | #44 | Not ranked |
| Not ranked | #61 | |
| messenger | Not ranked | #150 |
No tracked changes.
Both Gupshup: WhatsApp Marketing and Recart: SMS & List Growth offer paid plans only. Gupshup: WhatsApp Marketing starts at Free to install; Recart: SMS & List Growth starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
It depends on what you're optimizing for. Gupshup: WhatsApp Marketing fits better if you prioritize broader integrations; Recart: SMS & List Growth is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Recart: SMS & List Growth has more onboarding documentation maturity (475 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Gupshup: WhatsApp Marketing typically suits early-stage and growth-mode stores based on its review-base composition (0 reviews). Recart: SMS & List Growth aligns more with early-stage and growth-mode stores (475 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Gupshup: WhatsApp Marketing and Recart: SMS & List Growth both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Gupshup: WhatsApp Marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
