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Field-level data| Gupshup | Postscript SMS Marketing | |
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| Gupshup | Postscript SMS Marketing | |
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Create and execute SMS programs to drive incremental revenue by engaging customers via text message
| Metric | Gupshup: WhatsApp Marketing | Postscript SMS Marketing |
|---|---|---|
| Rating | — | 4.7 ★ |
| Total reviews | 0 | 1.1k |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 1 |
| Languages | 1 supported | 1 supported |
| Listed since | Mar 2023 | Sep 2018 |
Based on the data on this page, Postscript SMS Marketing is the stronger choice for most Shopify App Store merchants — 4.7★ vs Gupshup: WhatsApp Marketing's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Gupshup: WhatsApp Marketing at Free to install, Postscript SMS Marketing at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Postscript SMS Marketing has the larger user base (1,122 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Gupshup: WhatsApp Marketing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Postscript SMS Marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — Gupshup: WhatsApp Marketing's 0-review base may include the workflow context that matches your specific use case better than Postscript SMS Marketing's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Gupshup: WhatsApp Marketing audit • Postscript SMS Marketing audit
| Keyword | Gupshup | Postscript SMS Marketing |
|---|---|---|
| sms marketing | Not ranked | #8 |
| whatsapp marketing | #16 | Not ranked |
| email marketing | Not ranked | #18 |
| marketing | Not ranked | #21 |
| ai shopping assistant | #35 | Not ranked |
Not featured in any section recently.
No tracked changes.
Both Gupshup: WhatsApp Marketing and Postscript SMS Marketing offer paid plans only. Gupshup: WhatsApp Marketing starts at Free to install; Postscript SMS Marketing starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
It depends on what you're optimizing for. Gupshup: WhatsApp Marketing fits better if you prioritize broader integrations; Postscript SMS Marketing is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Postscript SMS Marketing has more onboarding documentation maturity (1,122 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Gupshup: WhatsApp Marketing typically suits early-stage and growth-mode stores based on its review-base composition (0 reviews). Postscript SMS Marketing aligns more with early-stage and growth-mode stores (1,122 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Gupshup: WhatsApp Marketing and Postscript SMS Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Gupshup: WhatsApp Marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
