Side-by-side comparison · 24 data points
Accurate GA4 & Google Ads tracking through server-side GTM setup (+ pre-built eCommerce data layer)
| Server GTM (GA4 + Google Ads) | Shop | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | Server GTM (GA4 + Google Ads) | Shop |
|---|---|---|
| Rating | — | 4.8 ★ |
| Total reviews | 0 | 7.4k |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | — |
| Listed features | 5 | 5 |
| Featured placements | — | 2 |
| Review velocity (30d) | — | 325 new |
| Languages | 1 supported | 21 supported |
| Listed since | Jun 2025 | Sep 2020 |
Based on the data on this page, Shop is the stronger choice for most Shopify App Store merchants — 4.8★ vs Server GTM (GA4 + Google Ads)'s 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Server GTM (GA4 + Google Ads) at Free trial available, Shop at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Shop has the larger user base (7,377 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Server GTM (GA4 + Google Ads)'s smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Shop; mid-market and enterprise merchants with specific feature requirements should evaluate both — Server GTM (GA4 + Google Ads)'s 0-review base may include the workflow context that matches your specific use case better than Shop's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Server GTM (GA4 + Google Ads) audit • Shop audit
| Last updated | — | — |
|---|
| Keyword | Server GTM (GA4 + Google Ads) | Shop |
|---|---|---|
| shop | Not ranked | #1 |
| shoppers | Not ranked | #1 |
| push notifications | Not ranked | #9 |
| google ads tracking | #13 | Not ranked |
| survey quiz | #164 | Not ranked |
Not featured in any section recently.
| Signal | Server GTM (GA4 + Google Ads) | Shop |
|---|---|---|
| Average rating | 0.0 ★ (0) | 4.8 ★ (7.4k) |
| Rating distribution | 5— 4— 3— 2— 1— | 591% 46% 31% 21% 12% |
| Reviews · last 7 days | — | +90 |
| Reviews · last 30 days | — | +325 |
| Reviews · last 90 days | — | +1.2k |
No reviews yet.
Both Server GTM (GA4 + Google Ads) and Shop offer paid plans only. Server GTM (GA4 + Google Ads) starts at Free trial available; Shop starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
It depends on what you're optimizing for. Server GTM (GA4 + Google Ads) fits better if you prioritize broader integrations; Shop is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Shop has more onboarding documentation maturity (7,377 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Server GTM (GA4 + Google Ads) typically suits early-stage and growth-mode stores based on its review-base composition (0 reviews). Shop aligns more with established stores with steady traffic (7,377 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Server GTM (GA4 + Google Ads) and Shop both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Server GTM (GA4 + Google Ads)" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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