Side-by-side comparison · 24 data points
Trusted by 3,000+ brands to grow email revenue with templates, flows and popups. Works with Klaviyo.
| Grid & Pixel | Omnisend | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Grid & Pixel Email‑SMS‑Popups | Omnisend Email Marketing & SMS |
|---|---|---|
| Rating | 4.7 ★ | 4.7 ★ |
| Total reviews | 188 | ★ 3.2k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 2 tiers | ★ 3 tiers |
| Listed features | 4 | ★ 5 |
| Featured placements | 1 | ★ 3 |
| Review velocity (30d) | 9 new | — |
| Languages | 1 supported | 1 supported |
| Listed since | Jun 2023 | Mar 2014 |
Grid & Pixel Email‑SMS‑Popups and Omnisend Email Marketing & SMS are evenly matched on rating (4.7★ vs 4.7★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Grid & Pixel Email‑SMS‑Popups at Free plan available, Omnisend Email Marketing & SMS at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Omnisend Email Marketing & SMS has the larger user base (3,179 reviews vs 188), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Grid & Pixel Email‑SMS‑Popups's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Grid & Pixel Email‑SMS‑Popups audit • Omnisend Email Marketing & SMS audit
| Keyword | Grid & Pixel | Omnisend |
|---|---|---|
| sms and email cart recovery | #11 | #2 |
| email marketing sms | #15 | #2 |
| and sms | #14 | #3 |
| email and sms popups | #10 | #7 |
| marketing sms | #17 | #2 |
| Signal | Grid & Pixel | Omnisend |
|---|---|---|
| Average rating | 4.7 ★ (188) | 4.7 ★ (3.2k) |
| Rating distribution | 596% 40% 32% 22% 11% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +4 | — |
| Reviews · last 30 days | +9 | — |
| Reviews · last 90 days | +16 | — |
Both Grid & Pixel Email‑SMS‑Popups and Omnisend Email Marketing & SMS offer paid plans only. Grid & Pixel Email‑SMS‑Popups starts at Free plan available; Omnisend Email Marketing & SMS starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Grid & Pixel Email‑SMS‑Popups (4.7★, 188 reviews) and Omnisend Email Marketing & SMS (4.7★, 3,179 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 4.7★. Omnisend Email Marketing & SMS does carry the larger published review base (3,179 vs 188). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Omnisend Email Marketing & SMS has the deeper published review base (3,179 vs 188), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Grid & Pixel Email‑SMS‑Popups typically suits early-stage and growth-mode teams based on its published review base (188 reviews). Omnisend Email Marketing & SMS typically suits early-stage and growth-mode teams based on its published review base (3,179 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
I have been working with Grid and Pixel now for several months and they are very responsive to my feedback in tweaking campaigns and the pursuit to get more sales. Speaking of value, they are a great value for what you get. Good communication and their responses indicate they really know their craft.
We have been working with Grid and Pixel for about 3 months and have been very happy with both the ROI as well as the attention to our needs. They have greatly improved our email account health and have brought in fresh ideas. It is great working directly with people that listen to us regarding the direction of our c
Been working with them for almost 6 months now. Great campaigns and email flows, edits made quickly, campaigns made quickly and most importantly great results from them! Such an affordable way to get all your email marketing delegated I am only disappointed I didn’t know about them sooner!
As a small eCommerce business, services like those provided by Grid & Pixel are invaluable. They have been wonderful to work with. They set up our email flows, managed our subscriber list, and delivered interesting emails to our customer base. I have also been very impressed with the support we've received. They an
The Grid & Pixel team put in real time understanding my brand before touching anything. Sheila and John have been responsive and thoughtful throughout, and the email flows they built are doing meaningful work in the background of my small DTC business. When changes happen in my business, they work with me to update my
No reviews yet.
Migration support varies by app and category. Grid & Pixel Email‑SMS‑Popups and Omnisend Email Marketing & SMS both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Grid & Pixel Email‑SMS‑Popups" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
