OC Meta Pixel‑ Facebook Pixels vs Google & YouTube
Side-by-side comparison · 24 data points
OC Meta Pixel‑ Facebook Pixels
Track Ad Revenue with Multiple Pixels, Conversion API & real-time UTM attribution. Block spam events
Built for ShopifyShopifyFree plan available
Google & YouTube
Connect your store to Google and YouTube to help turn more shoppers into customers
ShopifyFree to install
At a glance
| Metric | Google & YouTube | OC Meta Pixel‑ Facebook Pixels |
|---|---|---|
| Rating | 4.5 ★ | ★ 4.9 ★ |
| Total reviews | ★ 4.8k | 90 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | 4 | — |
| Review velocity (30d) | 110 new | — |
| Languages | 21 supported | 1 supported |
| Listed since | Nov 2017 | Jun 2021 |
AppRanks verdict
Generated from live data on this pageBased on the data on this page, OC Meta Pixel‑ Facebook Pixels is the stronger choice for most Shopify App Store merchants — 4.9★ vs Google & YouTube's 4.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Google & YouTube at Free to install, OC Meta Pixel‑ Facebook Pixels at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Google & YouTube has the larger user base (4,755 reviews vs 90), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. OC Meta Pixel‑ Facebook Pixels's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to OC Meta Pixel‑ Facebook Pixels; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google & YouTube's 4,755-review base may include the workflow context that matches your specific use case better than OC Meta Pixel‑ Facebook Pixels's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google & YouTube audit • OC Meta Pixel‑ Facebook Pixels audit
1. Listing metadata
Field-level data| Google & YouTube | OC Meta Pixel‑ Facebook Pixels | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
2. Pricing & plans
Listed prices · monthly · USDTier
Google & YouTube
OC Meta Pixel‑ Facebook Pixels
Free
Free
—
- Free Free to install When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.
—
Paid #1
—
Basic
14.99
- Unlimited Facebook & TikTok Pixels
- Conversion API (server-side tracking)
- Target Entire/Product/Collection/Markets
- Spam & fake event blocking
- Product Feed & Catalog
- Ad Revenue tracking with UTM attribution
- Live chat support
Paid #2
—
Advanced
24.99
- Everything in Basic
- Priority spam & fake event detection
- Real-time Attribution Report
- Advanced analytics dashboard
- Dedicated support (chat, call, meeting)
Paid #3
—
Development
—
- Facebook & TikTok Pixels
- Target Entire/Product/Collection/Markets
- Event & Purchase Report
- Email support
3. Features
As listed by each developerGoogle & YouTube
- Connect your store to Merchant Center to showcase your products across Google
- Help drive more sales with a Performance Max ad campaign, powered by Google AI
- Connect your store to YouTube to turn viewers into shoppers
- Connect the full ecommerce journey with insights in Google Analytics
- Let Google AI handle sale pricing. Optimize profits with Automated Discounts.
OC Meta Pixel‑ Facebook Pixels
- Setup multiple pixels for Facebook, TikTok — no login, no coding
- Server-side Conversion API bypasses iOS 14+ and ad blockers
- Block spam & fake purchase events — Integrated with Subscription App
- Real-time UTM attribution: track revenue and ROAS by campaign and ad
- Event deduplication & advanced matching for higher quality scores
4. Categories & rankings
Shared categories on the same row · in-category position inlineGoogle & YouTube
OC Meta Pixel‑ Facebook Pixels
—
Analytics#17 of 334
5. Category features
Marketplace-curated features per categoryMarketplaces0 shared · 4 total
Google & YouTube
- Offer sync
- Product feed
- Product sync
- Inventory sync
OC Meta Pixel‑ Facebook Pixels
- —Offer sync
- —Product feed
- —Product sync
- —Inventory sync
Ads4 shared · 25 total
Google & YouTube
- Lookalike audiences
- Retargeting
- Performance tracking
- ROI analysis
- AI targeting
- Audience segments
- Custom audiences
- Event-based
- AI images and video
- AI optimization
- Automated campaigns
- Templates
- Video ads
- Website
- Ad spend
- Click-through rates
- Conversion tracking
- Cost per acquisition
- Dashboards
- Engagement metrics
- Impression counts
- —Product category
- —Pixel management
- —Traffic source
- —UTM attribution
OC Meta Pixel‑ Facebook Pixels
- Lookalike audiences
- Retargeting
- Performance tracking
- ROI analysis
- —AI targeting
- —Audience segments
- —Custom audiences
- —Event-based
- —AI images and video
- —AI optimization
- —Automated campaigns
- —Templates
- —Video ads
- —Website
- —Ad spend
- —Click-through rates
- —Conversion tracking
- —Cost per acquisition
- —Dashboards
- —Engagement metrics
- —Impression counts
- Product category
- Pixel management
- Traffic source
- UTM attribution
Analytics0 shared · 12 total
Google & YouTube
- —Event tracking
- —Real-time tracking
- —Marketing attribution
- —Pixel tracking
- —Profit insights
- —Purchase tracking
- —ROAS
- —UTM tracking
- —Analytics dashboard
- —Custom dashboards
- —Custom reports
- —Data export
OC Meta Pixel‑ Facebook Pixels
- Event tracking
- Real-time tracking
- Marketing attribution
- Pixel tracking
- Profit insights
- Purchase tracking
- ROAS
- UTM tracking
- Analytics dashboard
- Custom dashboards
- Custom reports
- Data export
5. Search rankings
Top 5 keywords · shared rankings prioritized| Keyword | Google & YouTube | OC Meta Pixel‑ Facebook Pixels |
|---|---|---|
| google shopping | #8 | Not ranked |
| Not ranked | #80 | |
| subscriptions | Not ranked | #111 |
| event form | Not ranked | #145 |
| shop | #154 | Not ranked |
6. Featured placements & badges
Editorial visibilityGoogle & YouTube4 all-time · 4 recent
- category · AdsMay 16, 2026
- category · Recommended advertising appsMay 13, 2026
- category · Sales channelsMay 13, 2026
- home · Popular with merchants across ShopifyMay 10, 2026
OC Meta Pixel‑ Facebook Pixels0 all-time · 0 recent
Not featured in any section recently.
7. Activity in the last 90 days
Tracked changes · pricing, features, copy, screenshotsGoogle & YouTube · 0 changes
No tracked changes.
OC Meta Pixel‑ Facebook Pixels · 8 changes
- Apr 14descriptionListing copy updated
- Apr 13descriptionListing copy updated
- Apr 12descriptionListing copy updated
- Apr 12descriptionListing copy updated
- Apr 12descriptionListing copy updated
- Apr 12featuresFeatures list updated
- Apr 12descriptionListing copy updated
- Mar 27descriptionListing copy updated
8. Quality signals
Reviews · velocity · latest sentiment| Signal | Google & YouTube | OC Meta Pixel‑ Facebook Pixels |
|---|---|---|
| Average rating | 4.5 ★ (4.8k) | 4.9 ★ (90) |
| Rating distribution | 582% 49% 32% 20% 16% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +36 | — |
| Reviews · last 30 days | +110 | — |
| Reviews · last 90 days | +406 | — |
5 latest reviews · each app
Google & YouTube
- May 14, 2026
- May 14, 2026
- May 14, 2026
- May 14, 2026
awesome!
- May 14, 2026
OC Meta Pixel‑ Facebook Pixels
No reviews yet.
9. App details
Long-form description · keyword frequencyGoogle & YouTube
Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics. Tap into Google's AI-powered tools like Product Studio to create and enhance images and Google Automated Discounts to optimize your profits. Showcase your store’s reputation by displaying the new store widget.
Top keywords
- google3×4.05%
- store2×2.70%
- youtube2×2.70%
OC Meta Pixel‑ Facebook Pixels
Why are your Facebook Ads underperforming? Because 60% of your pixel data is blocked by iOS 14+ and ad blockers. Orichi FB Pixel app fixes this with server-side Conversion API — accurate first-party tracking that bypasses every blocker. Set up multiple pixels for Facebook, TikTok instantly. No coding needed. Spam and fake events pollute your data — we detect and block them so ad algorithms train on real conversions, not junk. Track real revenue per campaign with UTM attribution. Pixle ocfacebook
Top keywords
- ad2×2.53%
- data2×2.53%
- facebook2×2.53%
- pixel2×2.53%
- real2×2.53%
Frequently asked
Common questions about this comparisonIs Google & YouTube or OC Meta Pixel‑ Facebook Pixels cheaper?
Both Google & YouTube and OC Meta Pixel‑ Facebook Pixels offer paid plans only. Google & YouTube starts at Free to install; OC Meta Pixel‑ Facebook Pixels starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Which has better reviews, Google & YouTube or OC Meta Pixel‑ Facebook Pixels?
OC Meta Pixel‑ Facebook Pixels has the higher average rating (4.9★ from 90 reviews) compared to Google & YouTube (4.5★ from 4,755 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Should I choose Google & YouTube or OC Meta Pixel‑ Facebook Pixels?
It depends on what you're optimizing for. Google & YouTube fits better if you prioritize broader integrations; OC Meta Pixel‑ Facebook Pixels is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Which is faster to set up, Google & YouTube or OC Meta Pixel‑ Facebook Pixels?
Both apps are one-click installs from the Shopify App Store marketplace. Google & YouTube has more onboarding documentation maturity (4,755 reviews vs 90), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Which works better for small vs large Shopify App Store stores?
Google & YouTube typically suits early-stage and growth-mode stores based on its review-base composition (4,755 reviews). OC Meta Pixel‑ Facebook Pixels aligns more with early-stage and growth-mode stores (90 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Can I migrate data between Google & YouTube and OC Meta Pixel‑ Facebook Pixels?
Migration support varies by app and category. Google & YouTube and OC Meta Pixel‑ Facebook Pixels both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from OC Meta Pixel‑ Facebook Pixels" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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