Side-by-side comparison · 24 data points
Connect your store to Google and YouTube to help turn more shoppers into customers
| Google & YouTube | TagFly Google Ads, GA4 & GTM | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Accurate conversion tracking & analytics for Google Ads, GA4, Meta & TikTok with multiple pixels.
| Metric | Google & YouTube | TagFly Google Ads, GA4 & GTM |
|---|---|---|
| Rating | 4.5 ★ | ★ 4.9 ★ |
| Total reviews | ★ 5.4k | 150 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | 4 | — |
| Review velocity (30d) | 157 new | — |
| Languages | 21 supported | 8 supported |
| Listed since | Nov 2017 | Mar 2021 |
Based on the data on this page, TagFly Google Ads, GA4 & GTM is the stronger choice for most Shopify App Store merchants — 4.9★ vs Google & YouTube's 4.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Google & YouTube at Free to install, TagFly Google Ads, GA4 & GTM at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Google & YouTube has the larger user base (5,404 reviews vs 150), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. TagFly Google Ads, GA4 & GTM's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to TagFly Google Ads, GA4 & GTM; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google & YouTube's 5,404-review base may include the workflow context that matches your specific use case better than TagFly Google Ads, GA4 & GTM's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google & YouTube audit • TagFly Google Ads, GA4 & GTM audit
| Listed |
|---|
| Last updated | — | — |
|---|
| Keyword | Google & YouTube | TagFly Google Ads, GA4 & GTM |
|---|---|---|
| google ads | #41 | #62 |
| conversion tracking | #5 | #10 |
| google ads tracking | #13 | #18 |
| google shopping | #7 | #231 |
Not featured in any section recently.
No tracked changes.
| Signal | Google & YouTube | TagFly Google Ads, GA4 & GTM |
|---|---|---|
| Average rating | 4.5 ★ (5.4k) | 4.9 ★ (150) |
| Rating distribution | 582% 49% 32% 21% 16% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +27 | — |
| Reviews · last 30 days | +157 | — |
| Reviews · last 90 days | +473 | — |
Both Google & YouTube and TagFly Google Ads, GA4 & GTM offer paid plans only. Google & YouTube starts at Free to install; TagFly Google Ads, GA4 & GTM starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
TagFly Google Ads, GA4 & GTM has the higher average rating (4.9★ from 150 reviews) compared to Google & YouTube (4.5★ from 5,404 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
TagFly Google Ads, GA4 & GTM holds the higher average rating (4.9★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Google & YouTube has the deeper published review base (5,404 vs 150), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Google & YouTube typically suits established teams with steady usage based on its published review base (5,404 reviews). TagFly Google Ads, GA4 & GTM typically suits early-stage and growth-mode teams based on its published review base (150 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
No reviews yet.
Migration support varies by app and category. Google & YouTube and TagFly Google Ads, GA4 & GTM both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from TagFly Google Ads, GA4 & GTM" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
