Side-by-side comparison · 24 data points
Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance
| Google & YouTube | Littledata ‑ The Data Layer | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Connect your store to Google and YouTube to help turn more shoppers into customers
| Metric | Google & YouTube | Littledata ‑ The Data Layer |
|---|---|---|
| Rating | 4.5 ★ | ★ 4.8 ★ |
| Total reviews | ★ 4.8k | 136 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 4 | — |
| Review velocity (30d) | 115 new | — |
| Languages | 21 supported | 1 supported |
| Listed since | Nov 2017 | Jan 2017 |
Littledata ‑ The Data Layer edges out Google & YouTube on rating (4.8★ vs 4.5★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Google & YouTube at Free to install, Littledata ‑ The Data Layer at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Google & YouTube has the larger user base (4,755 reviews vs 136), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Littledata ‑ The Data Layer's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Littledata ‑ The Data Layer; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google & YouTube's 4,755-review base may include the workflow context that matches your specific use case better than Littledata ‑ The Data Layer's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google & YouTube audit • Littledata ‑ The Data Layer audit
| Last updated | — | — |
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| Keyword | Google & YouTube | Littledata ‑ The Data Layer |
|---|---|---|
| google shopping | #8 | Not ranked |
| shop | #154 | Not ranked |
| Not ranked | #156 |
Not featured in any section recently.
| Signal | Google & YouTube | Littledata ‑ The Data Layer |
|---|---|---|
| Average rating | 4.5 ★ (4.8k) | 4.8 ★ (136) |
| Rating distribution | 582% 49% 32% 20% 16% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +40 | — |
| Reviews · last 30 days | +115 | — |
| Reviews · last 90 days | +415 | — |
Both Google & YouTube and Littledata ‑ The Data Layer offer paid plans only. Google & YouTube starts at Free to install; Littledata ‑ The Data Layer starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Littledata ‑ The Data Layer has the higher average rating (4.8★ from 136 reviews) compared to Google & YouTube (4.5★ from 4,755 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Google & YouTube fits better if you prioritize broader integrations; Littledata ‑ The Data Layer is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Google & YouTube has more onboarding documentation maturity (4,755 reviews vs 136), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Google & YouTube typically suits early-stage and growth-mode stores based on its review-base composition (4,755 reviews). Littledata ‑ The Data Layer aligns more with early-stage and growth-mode stores (136 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Great app and super easy to set up. if something was not that clear there was enough information that is provided to offer assistance.
Very supportive, and truly helpful!!
No reviews yet.
Migration support varies by app and category. Google & YouTube and Littledata ‑ The Data Layer both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Littledata ‑ The Data Layer" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
