Google & YouTube vs Server GTM (GA4 + Google Ads)

Based on the data on this page, Google & YouTube is the stronger choice for most Shopify App Store merchants — 4.5★ vs Server GTM (GA4 + Google Ads)'s 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing entry tiers: Google & YouTube at Free to install, Server GTM (GA4 + Google Ads) at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Google & YouTube has the larger user base (5,423 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Server GTM (GA4 + Google Ads)'s smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to Google & YouTube; mid-market and enterprise merchants with specific feature requirements should evaluate both — Server GTM (GA4 + Google Ads)'s 0-review base may include the workflow context that matches your specific use case better than Google & YouTube's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Google & YouTube or Server GTM (GA4 + Google Ads) cheaper?

Both Google & YouTube and Server GTM (GA4 + Google Ads) offer paid plans only. Google & YouTube starts at Free to install; Server GTM (GA4 + Google Ads) starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.

Should I choose Google & YouTube or Server GTM (GA4 + Google Ads)?

AppRanks cannot separate these two on rating, because neither publishes one. Google & YouTube does carry the larger published review base (5,423 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Google & YouTube or Server GTM (GA4 + Google Ads)?

Both apps are one-click installs from the Shopify App Store. Google & YouTube has the deeper published review base (5,423 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

Google & YouTube typically suits established teams with steady usage based on its published review base (5,423 reviews). Server GTM (GA4 + Google Ads) typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Google & YouTube and Server GTM (GA4 + Google Ads)?

Migration support varies by app and category. Google & YouTube and Server GTM (GA4 + Google Ads) both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Server GTM (GA4 + Google Ads)" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.