Loading content…
Easy Tag ‑ GTM & Data Layer vs Retention X
Side-by-side comparison
Easy Tag ‑ GTM & Data Layer
Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate.
shopify$99/month
Retention X
E-Commerce Growth OS: Customer Analytics, Tracking, Attribution & Marketing Automation.
shopifyFree trial available
At a glance
| Metric | Easy Tag ‑ GTM & Data Layer | Retention X: Grow Profit & LTV |
|---|---|---|
| Rating | 3.8 ★ | ★ 5.0 ★ |
| Total reviews | 75 | ★ 126 |
| Free plan | — | ★ Yes |
| Pricing | $99/month | ★ Free trial available |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 4 | ★ 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Nov 2020 | Dec 2020 |
AppRanks verdict
Generated from live data on this pageThe call
On the measured data here, Retention X leads on more dimensions (4 vs 0). Pick Easy Tag if one of the points where it leads is what you need.
Where Retention X leads
- Higher average rating: 5.0★ vs 3.8★.
- More published reviews: 126 vs 75.
- Ranks higher in Operations: #137 vs #172 of 540.
- Lists AI insights, Abandoned cart and Activity tracking (+18 more) in its marketplace category features; Easy Tag doesn't.
Pricing
Retention X: Grow Profit & LTV lists a free tier (Free trial available); Easy Tag ‑ GTM & Data Layer lists $99/month.
How this is generated
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Easy Tag ‑ GTM & Data Layer audit • Retention X: Grow Profit & LTV audit
1. Listing metadata
Field-level data| Field | Easy Tag ‑ GTM & Data Layer | Retention X |
|---|---|---|
| Tagline | ||
| Listing audit | 84/100 listing audit | 92/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
2. Pricing & plans
Marketplace-listed plans · paid plans cheapest first, not matched tier-for-tierTier
Easy Tag ‑ GTM & Data Layer
Retention X
Paid plans
Starter
- Standard support
- Data Layer
- Google Tag Manager
- Checkout Extensibility pixels
- 50+ marketing tags
- Google Consent Mode V2 (GDPR or CCPA)
- Health checks
Starter
- Customer & Analytics
- Product Analytics
- Customer Segmentation: 30 Segments
- Audience Builder
- Data Enhancer
- Custom Dashboard
Core
- Everything in Starter
- Customer Segmentation: 50 Segments
- Marketing Attribution
- Conversion API
- Site Merchandising
- Email & SMS Flows
Growth
- Everything in Core
- Customer Segmentation: 100 Segments
- Lifetime Value & Churn Risk Prediction
- Revenue Forecasting
- AI-Powered Product Recommendations
- Quarterly Strategy Review
3. Features
As listed by each developerEasy Tag ‑ GTM & Data Layer
- Google Tag Manager installation for Shopify
- Pre-built data layer with all e-commerce events ("purchase", "addToCart"...)
- Over 50 ready-made tags - GA4, Google Ads, Facebook, Pinterest & more
- Checkout Extensibility support
Retention X
- Customer Intelligence: LTV, cohorts, RFM, attribution & product insights
- Identity & Tracking: Server-side, cross-device. Resolve anonymous sessions
- Automated Audiences: Create & sync segments to Klaviyo, Meta, Google and TikTok
- Auto Merchandising: Sort products & collections based on real conversion data
- Conversion API: Push enriched events to ad platforms for to optimize spend
4. Categories & rankings
Shared categories on the same row · in-category position inline5. Category features
Marketplace-curated features per categoryAnalytics7 shared · 28 total
Only in Easy Tag ‑ GTM & Data Layer
None
Only in Retention X
- Activity tracking
- Cohort analysis
- Lifetime value (LTV)
- Loyalty analysis
- Real-time tracking
- Segmentation
- Abandoned cart
- AI insights
- Profit insights
- ROAS
- UTM tracking
- Analytics dashboard
- Benchmarking
- Custom dashboards
- Custom reports
- Data export
- Forecasting
- Historical analysis
- Multi-store reports
- Notifications
- Report scheduling
Listed by both (7)
- Event tracking
- Checkout analytics
- Funnel analysis
- Marketing attribution
- Pixel tracking
- Purchase tracking
- GDPR compliance
6. Search rankings
Top 5 keywords · shared rankings prioritized| Keyword | Easy Tag ‑ GTM & Data Layer | Retention X |
|---|---|---|
| retention | Not ranked | #1 |
| fraud detection and prevention | Not ranked | #16 |
| profit | Not ranked | #18 |
7. Activity in the last 90 days
Tracked changes · pricing, features, copy, screenshotsEasy Tag ‑ GTM & Data Layer · 4 changes
- Nov 3descriptionListing copy updated
- Nov 3descriptionListing copy updated
- Sep 5descriptionListing copy updated
- Sep 3descriptionListing copy updated
Retention X · 1 changes
- Nov 2descriptionListing copy updated
8. App details
Long-form descriptionEasy Tag ‑ GTM & Data Layer
Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag ensures the data is gathered and reported correctly, taking the guesswork out of marketing. Start basing your decisions on accurate data and grow your e-commerce business. Easy Tag is quick and easy to install; improves data accuracy; optimised for speed; saves days of work.
Retention X
RetentionX unifies customer analysis, conversion tracking, attribution, and automation into one platform. With 100+ tools, intuitive UI, and hands-on support, RetentionX helps customer-obsessed teams maximize growth, customer lifetime value, aov, retention, acquisition, and grow profitably while simplifying tech stacks.
Frequently asked
Common questions about this comparisonIs Easy Tag ‑ GTM & Data Layer or Retention X: Grow Profit & LTV cheaper?
Neither Easy Tag ‑ GTM & Data Layer nor Retention X: Grow Profit & LTV lists a free plan. Easy Tag ‑ GTM & Data Layer lists no paid plan with a published price; Retention X: Grow Profit & LTV lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
Which has better reviews, Easy Tag ‑ GTM & Data Layer or Retention X: Grow Profit & LTV?
Retention X: Grow Profit & LTV has the higher average rating (5.0★ from 126 reviews) compared to Easy Tag ‑ GTM & Data Layer (3.8★ from 75 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Should I choose Easy Tag ‑ GTM & Data Layer or Retention X: Grow Profit & LTV?
Retention X: Grow Profit & LTV holds the higher average rating (5.0★ vs 3.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Which is faster to set up, Easy Tag ‑ GTM & Data Layer or Retention X: Grow Profit & LTV?
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Retention X: Grow Profit & LTV has more published reviews to read for user-reported install experience (126 vs 75).
Which works better for small vs large Shopify App Store merchants?
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Easy Tag ‑ GTM & Data Layer has 75 published reviews; Retention X: Grow Profit & LTV has 126 published reviews. Compare plan limits and pricing tiers against your own volume.
Can I migrate data between Easy Tag ‑ GTM & Data Layer and Retention X: Grow Profit & LTV?
Migration support varies by app and category. Easy Tag ‑ GTM & Data Layer and Retention X: Grow Profit & LTV both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Easy Tag ‑ GTM & Data Layer" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
More popular comparisons
Other side-by-side comparisons in the same marketplaceMLV Auto Currency Convertervs Shopify FlowUpPromote Affiliate Marketingvs Appstle℠ Subscriptions AppAttrac Popup, Announcement Barvs Pop Convert ‑ Pop Ups, BannersAvada Image & Page Speed Upvs BOOSTER AI SEO + AEO OPTIMIZERKiwi Size Chart & Recommendervs Globo Product Options, Variant17TRACK Order Trackingvs Avada PDF Invoice GeneratorBR ‑ Better Reportsvs QuickBooks OnlineAOV.ai Cart Drawer Cart Upsellvs ReConvert Post Purchase Upsell
