Easy Tag ‑ GTM & Data Layer for Shopify App Store
By TAGinstall
Easy Tag ‑ GTM & Data Layer is the #170 ranked operations app on Shopify, with a 3.7 average rating from 76 reviews, with a free plan available, as of Sep 6, 2026.
Easy Tag ‑ GTM & Data Layer is a Shopify App Store app by TAGinstall, launched November 2020. With a rating of 3.7★ from 76 reviews, it currently ranks #170 in the Operations category.
AppRanks data: Easy Tag ‑ GTM & Data Layer ranks #170 in Operations on Shopify App Store, placing it in the top 33% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Easy Tag ‑ GTM & Data Layer is a mixed-rating Shopify app with a limited review volume. It is listed in the Operations category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 76 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +Free tier available — no card required to evaluate
- +Published by TAGinstall — established developer track record
Cons
- −Average rating below 4.0 (3.7★) — read recent low-star reviews before committing
- −Limited review base (76) — ratings can shift significantly with new feedback
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About Easy Tag ‑ GTM & Data Layer
How Easy Tag ‑ GTM & Data Layer works
Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag ensures the data is gathered and reported correctly, taking the guesswork out of marketing. Start basing your decisions on accurate data and grow your e-commerce business.
Easy Tag is quick and easy to install; improves data accuracy; optimised for speed; saves days of work.
Screenshots
Key features
- Google Tag Manager installation for Shopify
- Pre-built data layer with all e-commerce events ("purchase", "addToCart"...)
- Over 50 ready-made tags - GA4, Google Ads, Facebook, Pinterest & more
- Checkout Extensibility support
Pricing plans
Starter99/month
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Category rankings
As of Sep 6, 2026- Operations#170of 516Top 33%
- Analytics#299of 1,292Top 24%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Competitors & alternatives
Easy Tag ‑ GTM & Data Layer doesn't have curated competitor matchups yet. Other tracked operations apps on Shopify:
Frequently asked questions
What is Easy Tag ‑ GTM & Data Layer?
Easy Tag ‑ GTM & Data Layer is an app for Shopify. It currently holds a 3.7-star rating from 76 merchant reviews, and it has been listed on the marketplace since 2020. It is listed under the Operations category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by TAGinstall.
Is Easy Tag ‑ GTM & Data Layer free?
Easy Tag ‑ GTM & Data Layer does not offer a permanent free plan on Shopify. Pricing starts at 99, and the listed tiers are Starter. Trial availability and exact billing terms are mirrored from the live Shopify listing and may change between refresh cycles, so always confirm the headline price on the source marketplace before installing.
Who uses Easy Tag ‑ GTM & Data Layer?
Easy Tag ‑ GTM & Data Layer is actively installed across Shopify stores tracked by AppRanks. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Operations category on Shopify.
Where does Easy Tag ‑ GTM & Data Layer rank on Shopify?
Easy Tag ‑ GTM & Data Layer currently sits at position #170 in the Operations category on Shopify. That places it in the top 33% of 516 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does Easy Tag ‑ GTM & Data Layer integrate with?
Easy Tag ‑ GTM & Data Layer lists 8 integrations on its Shopify marketplace page. The most prominent are Checkout, Shopify Admin, Facebook Pixel, GA4, Google Ads, Google Tag Manager, plus 2 additional integrations listed on the marketplace page. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.