Side-by-side comparison
Sell more with Buy Buttons. Create fast and easy checkout links to promote products or collections.
Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate.
| Metric | Buy Button channel | Easy Tag ‑ GTM & Data Layer |
|---|---|---|
| Rating | 3.8 ★ | 3.8 ★ |
| Total reviews | ★ 192 | 75 |
| Free plan | ★ Yes | — |
| Pricing | ★ Free | $99/month |
| Pricing tiers | — | 1 tier |
| Listed features | ★ 5 | 4 |
| Featured placements | 1 |
On the measured data here, Buy Button channel leads on more dimensions (4 vs 0). Pick Easy Tag if one of the points where it leads is what you need.
Buy Button channel lists a free tier (Free); Easy Tag ‑ GTM & Data Layer lists $99/month.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Buy Button channel audit • Easy Tag ‑ GTM & Data Layer audit
| Field | Buy Button channel | Easy Tag ‑ GTM & Data Layer |
|---|---|---|
| Tagline | ||
| Listing audit | 80/100 listing audit | 84/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| — |
| Languages | 21 supported | 1 supported |
|---|
| Listed since | Jan 2012 | Nov 2020 |
|---|
| Listed |
|---|
None
| Keyword | Buy Button channel | Easy Tag ‑ GTM & Data Layer |
|---|---|---|
| button | #1 | Not ranked |
| multi-channel product importer | #6 | Not ranked |
| orders buy labels | #6 | Not ranked |
Not featured in any section recently.
Buy Button channel is cheaper to start with — it offers a free plan and Easy Tag ‑ GTM & Data Layer doesn't list one. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
Buy Button channel (3.8★, 192 reviews) and Easy Tag ‑ GTM & Data Layer (3.8★, 75 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 3.8★. Buy Button channel does carry the larger published review base (192 vs 75). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Buy Button channel has more published reviews to read for user-reported install experience (192 vs 75).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Buy Button channel has 192 published reviews; Easy Tag ‑ GTM & Data Layer has 75 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Buy Button channel and Easy Tag ‑ GTM & Data Layer both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Easy Tag ‑ GTM & Data Layer" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.