Easy Tag ‑ GTM & Data Layer vs Report Pundit

Based on the data on this page, Report Pundit: Custom Reports is the stronger choice for most Shopify App Store merchants — 5.0★ vs Easy Tag ‑ GTM & Data Layer's 3.7★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

On pricing, Report Pundit: Custom Reports offers a free tier (Free plan available) while Easy Tag ‑ GTM & Data Layer starts at $99/month. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Report Pundit: Custom Reports has the larger user base (2,029 reviews vs 76), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Easy Tag ‑ GTM & Data Layer's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to Report Pundit: Custom Reports; mid-market and enterprise merchants with specific feature requirements should evaluate both — Easy Tag ‑ GTM & Data Layer's 76-review base may include the workflow context that matches your specific use case better than Report Pundit: Custom Reports's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Easy Tag ‑ GTM & Data Layer or Report Pundit: Custom Reports cheaper?

Report Pundit: Custom Reports is the cheaper option — it offers a free plan (Free plan available). Easy Tag ‑ GTM & Data Layer starts at $99/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, Easy Tag ‑ GTM & Data Layer or Report Pundit: Custom Reports?

Report Pundit: Custom Reports has the higher average rating (5.0★ from 2,029 reviews) compared to Easy Tag ‑ GTM & Data Layer (3.7★ from 76 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Easy Tag ‑ GTM & Data Layer or Report Pundit: Custom Reports?

Report Pundit: Custom Reports holds the higher average rating (5.0★ vs 3.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Easy Tag ‑ GTM & Data Layer or Report Pundit: Custom Reports?

Both apps are one-click installs from the Shopify App Store. Report Pundit: Custom Reports has the deeper published review base (2,029 vs 76), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

Easy Tag ‑ GTM & Data Layer typically suits early-stage and growth-mode teams based on its published review base (76 reviews). Report Pundit: Custom Reports typically suits early-stage and growth-mode teams based on its published review base (2,029 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.