Side-by-side comparison · 24 data points
Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate.
| Easy Tag ‑ GTM & Data Layer | Microsoft Clarity | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Optimize Your Store Conversions with AI Brand Agents, Analytics, Session Replays & Heatmaps
| Metric | Easy Tag ‑ GTM & Data Layer | Microsoft Clarity: AI Insights |
|---|---|---|
| Rating | 3.7 ★ | ★ 4.6 ★ |
| Total reviews | 76 | ★ 2.1k |
| Free plan | — | ★ Yes |
| Pricing | $99/month | ★ Free |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 4 | ★ 5 |
| Featured placements | — | 2 |
| Languages | 1 supported | 14 supported |
| Listed since | Nov 2020 | Jul 2025 |
Based on the data on this page, Microsoft Clarity: AI Insights is the stronger choice for most Shopify App Store merchants — 4.6★ vs Easy Tag ‑ GTM & Data Layer's 3.7★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Microsoft Clarity: AI Insights offers a free tier (Free) while Easy Tag ‑ GTM & Data Layer starts at $99/month. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
Microsoft Clarity: AI Insights has the larger user base (2,137 reviews vs 76), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Easy Tag ‑ GTM & Data Layer's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Microsoft Clarity: AI Insights; mid-market and enterprise merchants with specific feature requirements should evaluate both — Easy Tag ‑ GTM & Data Layer's 76-review base may include the workflow context that matches your specific use case better than Microsoft Clarity: AI Insights's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Easy Tag ‑ GTM & Data Layer audit • Microsoft Clarity: AI Insights audit
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| Keyword | Easy Tag ‑ GTM & Data Layer | Microsoft Clarity |
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| ai insights | Not ranked | #1 |
| insights | Not ranked | #1 |
| analytics | Not ranked | #2 |
Not featured in any section recently.
No tracked changes.
Microsoft Clarity: AI Insights is the cheaper option — it offers a free plan (Free). Easy Tag ‑ GTM & Data Layer starts at $99/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.
Microsoft Clarity: AI Insights has the higher average rating (4.6★ from 2,137 reviews) compared to Easy Tag ‑ GTM & Data Layer (3.7★ from 76 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Microsoft Clarity: AI Insights holds the higher average rating (4.6★ vs 3.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Microsoft Clarity: AI Insights has the deeper published review base (2,137 vs 76), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Easy Tag ‑ GTM & Data Layer typically suits early-stage and growth-mode teams based on its published review base (76 reviews). Microsoft Clarity: AI Insights typically suits early-stage and growth-mode teams based on its published review base (2,137 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Easy Tag ‑ GTM & Data Layer and Microsoft Clarity: AI Insights both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Easy Tag ‑ GTM & Data Layer" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
