Side-by-side comparison · 24 data points
Google Tag Manager & Google Analytics 4 with Meta, TikTok & Server-Side Google Ads conversions
| Google Tag Manager GA4 | Appstle℠ Subscriptions App | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Conveniently setup and manage subscriptions & boxes with robust merchant tools, and an intuitive UI
| Metric | Google Tag Manager GA4 | Appstle℠ Subscriptions App |
|---|---|---|
| Rating | 3.5 ★ | ★ 5.0 ★ |
| Total reviews | 3 | ★ 7.7k |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 4 |
| Review velocity (30d) | — | 389 new |
| Languages | 1 supported | 1 supported |
| Listed since | Sep 2025 | Apr 2021 |
Based on the data on this page, Appstle℠ Subscriptions App is the stronger choice for most Shopify App Store merchants — 5.0★ vs Google Tag Manager GA4's 3.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Google Tag Manager GA4 at Free trial available, Appstle℠ Subscriptions App at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Appstle℠ Subscriptions App has the larger user base (7,670 reviews vs 3), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Google Tag Manager GA4's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Appstle℠ Subscriptions App; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google Tag Manager GA4's 3-review base may include the workflow context that matches your specific use case better than Appstle℠ Subscriptions App's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google Tag Manager GA4 audit • Appstle℠ Subscriptions App audit
| Keyword | Google Tag Manager GA4 | Appstle℠ Subscriptions App |
|---|---|---|
| subscription boxes | Not ranked | #1 |
| subscribe and save | Not ranked | #1 |
| subscription | Not ranked | #1 |
| google ads tracking | #6 | Not ranked |
| google ads | #9 | Not ranked |
Not featured in any section recently.
| Signal | Google Tag Manager GA4 | Appstle℠ Subscriptions App |
|---|---|---|
| Average rating | 3.5 ★ (3) | 5.0 ★ (7.7k) |
| Rating distribution | 5— 4— 3— 2— 1— | 599% 41% 30% 20% 10% |
| Reviews · last 7 days | — | +96 |
| Reviews · last 30 days | — | +389 |
| Reviews · last 90 days | — | +1.3k |
No reviews yet.
Both Google Tag Manager GA4 and Appstle℠ Subscriptions App offer paid plans only. Google Tag Manager GA4 starts at Free trial available; Appstle℠ Subscriptions App starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Appstle℠ Subscriptions App has the higher average rating (5.0★ from 7,670 reviews) compared to Google Tag Manager GA4 (3.5★ from 3 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Google Tag Manager GA4 fits better if you prioritize broader integrations; Appstle℠ Subscriptions App is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Appstle℠ Subscriptions App has more onboarding documentation maturity (7,670 reviews vs 3), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Google Tag Manager GA4 typically suits early-stage and growth-mode stores based on its review-base composition (3 reviews). Appstle℠ Subscriptions App aligns more with established stores with steady traffic (7,670 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
It's a great app to use for Subscriptions and the customer support is very quick and helpful. Aiden helped me with widget settings and testing out some features for my online store, he even threw in a complimentary feature to make the overall customer experience better! Highly recommend this app.
App works well + a very helpful support team for any issues.
The product seems to work just as we need it and the help desk were excellent and very responsive and went beyond what we had asked help with.
Peter, thank you for reaching out to us, suggesting a few things to improve our Appstle app. Not only did you suggest the tweaks, but you fixed them. That what I call, "real customer service. Steve Slaybaugh
Migration support varies by app and category. Google Tag Manager GA4 and Appstle℠ Subscriptions App both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Google Tag Manager GA4" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
