Pinterest vs Nabu
Side-by-side comparison · 24 data points
At a glance
| Metric | Nabu: Google Ads Retargeting | |
|---|---|---|
| Rating | ★ 4.9 ★ | 4.2 ★ |
| Total reviews | 105 | ★ 1.5k |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 2 tiers | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | — | 4 |
| Languages | 20 supported | 20 supported |
| Listed since | Oct 2017 | Feb 2020 |
AppRanks verdict
Generated from live data on this pageBased on the data on this page, Nabu: Google Ads Retargeting is the stronger choice for most Shopify App Store merchants — 4.9★ vs Pinterest's 4.2★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Nabu: Google Ads Retargeting at Free to install, Pinterest at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Pinterest has the larger user base (1,544 reviews vs 105), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Nabu: Google Ads Retargeting's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Nabu: Google Ads Retargeting; mid-market and enterprise merchants with specific feature requirements should evaluate both — Pinterest's 1,544-review base may include the workflow context that matches your specific use case better than Nabu: Google Ads Retargeting's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Nabu: Google Ads Retargeting audit • Pinterest audit
1. Listing metadata
Field-level data| Nabu | ||
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
2. Pricing & plans
Listed prices · monthly · USDTier
Nabu
Pinterest
Free
—
Free
—
- Free Free to install Pinterest charges only when ads are purchased, with rates based on delivery and merchant budgets
Paid #1
Advanced
19.99
- Unlimited orders Included
- 1-click automatic pixel creation
- 1-click automatic pixel installation
- Audience creation in Google Ads
- Standard Remarketing
- Dynamic Remarketing
- Priority Support
—
Paid #2
Explorer
—
- 10 Orders Included
- 1-click automatic pixel creation
- 1-click automatic pixel installation
- Audience creation in Google Ads
- Standard Remarketing
—
3. Features
As listed by each developerNabu
- Run dynamic ads on Google Display Network based on user behavior.
- Product Images, prices & other info are pulled from Google Merchant Center.
- Automatically create retargeting audiences in Google Ads for easy targeting.
- 1-click integration with Google Ads & Google Merchant Center.
- No technical background required - No code change or theme file edits.
Pinterest
- Upload your product catalog and keep it updated in near real-time
- Organically surface your entire product catalog to Pinners
- Improve tracking and performance with the Pinterest Tag and API for Conversions
- Promote your products and reach your customers with shoppable ads
- $100 USD ad credit when you launch your first ever ad campaign with Pinterest
4. Categories & rankings
Shared categories on the same row · in-category position inline5. Category features
Marketplace-curated features per categoryAds0 shared · 11 total
Nabu
- Audience segments
- Behavior
- Custom audiences
- Demographic
- Event-based
- Lookalike audiences
- Retargeting
- Automated campaigns
- Pixel management
- Website
- Traffic source
Pinterest
- —Audience segments
- —Behavior
- —Custom audiences
- —Demographic
- —Event-based
- —Lookalike audiences
- —Retargeting
- —Automated campaigns
- —Pixel management
- —Website
- —Traffic source
5. Search rankings
Top 5 keywords · shared rankings prioritized| Keyword | Nabu | |
|---|---|---|
| google shopping | #194 | Not ranked |
6. Featured placements & badges
Editorial visibilityNabu0 all-time · 0 recent
Not featured in any section recently.
Pinterest4 all-time · 4 recent
- category · Recommended advertising appsMay 16, 2026
- category · AdsMay 16, 2026
- category · Sales channelsMay 16, 2026
- home · Popular with merchants across ShopifyMay 16, 2026
9. App details
Long-form description · keyword frequencyNabu
Manually installing Google Ads Dynamic Retargeting Pixel often results in unwanted errors. Google Ads also updates the code regularly & maintaining changes can quickly become a nightmare. Editing theme files also require technical know-how. AdNabu's retargeting pixel app for Google Ads has a 1-click installation of Google's retargeting code. We update the code based on Google's changes and ensure the retargeting is consistently accurate.
Top keywords
- retargeting4×6.35%
- ads3×4.76%
- code3×4.76%
- google3×4.76%
- google ads3×4.76%
- changes2×3.17%
- google's2×3.17%
- pixel2×3.17%
- retargeting pixel2×3.17%
Pinterest
Install the Pinterest for Shopify app to connect your Pinterest account, quickly publish Product Pins, automatically update your product catalog every day, and track performance with the Pinterest Tag. Organically reach people on Pinterest who can easily discover, save and buy products from your website. Reach even more people with campaigns to build awareness, drive consideration or get conversions - all from your Shopify interface!
Top keywords
- pinterest4×6.15%
- people2×3.08%
- product2×3.08%
- reach2×3.08%
- shopify2×3.08%
Frequently asked
Common questions about this comparisonIs Nabu: Google Ads Retargeting or Pinterest cheaper?
Both Nabu: Google Ads Retargeting and Pinterest offer paid plans only. Nabu: Google Ads Retargeting starts at Free to install; Pinterest starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Which has better reviews, Nabu: Google Ads Retargeting or Pinterest?
Nabu: Google Ads Retargeting has the higher average rating (4.9★ from 105 reviews) compared to Pinterest (4.2★ from 1,544 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Should I choose Nabu: Google Ads Retargeting or Pinterest?
It depends on what you're optimizing for. Nabu: Google Ads Retargeting fits better if you prioritize rating consistency; Pinterest is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Which is faster to set up, Nabu: Google Ads Retargeting or Pinterest?
Both apps are one-click installs from the Shopify App Store marketplace. Pinterest has more onboarding documentation maturity (1,544 reviews vs 105), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Which works better for small vs large Shopify App Store stores?
Nabu: Google Ads Retargeting typically suits early-stage and growth-mode stores based on its review-base composition (105 reviews). Pinterest aligns more with early-stage and growth-mode stores (1,544 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Can I migrate data between Nabu: Google Ads Retargeting and Pinterest?
Migration support varies by app and category. Nabu: Google Ads Retargeting and Pinterest both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Nabu: Google Ads Retargeting" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
More popular comparisons
Other side-by-side comparisons in the same marketplaceJudge.me Product Reviews App vs Stamped Reviews & LoyaltyJudge.me Product Reviews App vs SEOWILL: AI SEO & AI Blog PostGoogle Reviews by Reputon vs Judge.me Product Reviews AppBOOSTER AI SEO OPTIMIZER vs Judge.me Product Reviews AppJudge.me Product Reviews App vs Tiny SEO Speed Image OptimizerAG Product Reviews App & UGC vs Judge.me Product Reviews AppGoogle Ads Pixel by Nabu vs TikTokFacebook & Instagram vs TikTok
