Side-by-side comparison · 24 data points
Optimize ads via Pixel tracking on Facebook, Meta, TikTok, Snapchat — boost COD capture effectively.
| Ⓩ Facebook Pixel Tiktok Pixel | GS Demographics | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Get demographic & psychographic data on your US customers. Income, age, education, gender & more.
| Metric | Ⓩ Facebook Pixel Tiktok Pixel | GS Demographics |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.6 ★ |
| Total reviews | ★ 164 | 2 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 2 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Jan 2024 | Dec 2021 |
Based on the data on this page, Ⓩ Facebook Pixel Tiktok Pixel is the stronger choice for most Shopify App Store merchants — 5.0★ vs GS Demographics's 4.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Ⓩ Facebook Pixel Tiktok Pixel at Free plan available, GS Demographics at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Ⓩ Facebook Pixel Tiktok Pixel has the larger user base (164 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. GS Demographics's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Ⓩ Facebook Pixel Tiktok Pixel; mid-market and enterprise merchants with specific feature requirements should evaluate both — GS Demographics's 2-review base may include the workflow context that matches your specific use case better than Ⓩ Facebook Pixel Tiktok Pixel's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Ⓩ Facebook Pixel Tiktok Pixel audit • GS Demographics audit
| Keyword | Ⓩ Facebook Pixel Tiktok Pixel | GS Demographics |
|---|---|---|
| pixel tiktok | #1 | Not ranked |
| pixel tiktok pixel | #1 | Not ranked |
| facebook pixel tiktok | #1 | Not ranked |
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Both Ⓩ Facebook Pixel Tiktok Pixel and GS Demographics offer paid plans only. Ⓩ Facebook Pixel Tiktok Pixel starts at Free plan available; GS Demographics starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
Ⓩ Facebook Pixel Tiktok Pixel has the higher average rating (5.0★ from 164 reviews) compared to GS Demographics (4.6★ from 2 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Ⓩ Facebook Pixel Tiktok Pixel holds the higher average rating (5.0★ vs 4.6★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Ⓩ Facebook Pixel Tiktok Pixel has the deeper published review base (164 vs 2), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Ⓩ Facebook Pixel Tiktok Pixel typically suits early-stage and growth-mode teams based on its published review base (164 reviews). GS Demographics typically suits early-stage and growth-mode teams based on its published review base (2 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Ⓩ Facebook Pixel Tiktok Pixel and GS Demographics both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from GS Demographics" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
