Side-by-side comparison · 24 data points
Create unlimited product options for customers and enhance UX & boost store revenue.
| GLO Color Swatch Variant Image | WOW Product Options | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Customize swatches and boost revenue with built-in product bundles.
| Metric | GLO Color Swatch Variant Image | WOW Product Options |
|---|---|---|
| Rating | ★ 4.9 ★ | 4.1 ★ |
| Total reviews | ★ 1.8k | 5 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 3 tiers | — |
| Listed features | 4 | ★ 5 |
| Featured placements | 3 | — |
| Languages | 11 supported | 1 supported |
| Listed since | Mar 2021 | Jun 2024 |
Based on the data on this page, GLO Color Swatch Variant Image is the stronger choice for most Shopify App Store merchants — 4.9★ vs WOW Product Options's 4.1★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: GLO Color Swatch Variant Image at Free plan available, WOW Product Options at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
GLO Color Swatch Variant Image has the larger user base (1,832 reviews vs 5), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. WOW Product Options's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to GLO Color Swatch Variant Image; mid-market and enterprise merchants with specific feature requirements should evaluate both — WOW Product Options's 5-review base may include the workflow context that matches your specific use case better than GLO Color Swatch Variant Image's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: GLO Color Swatch Variant Image audit • WOW Product Options audit
| Last updated | — | — |
|---|
| Keyword | GLO Color Swatch Variant Image | WOW Product Options |
|---|---|---|
| color swatch variants | #1 | Not ranked |
| product discovery | #2 | Not ranked |
| product variant | #3 | Not ranked |
Not featured in any section recently.
| Signal | GLO Color Swatch Variant Image | WOW Product Options |
|---|---|---|
| Average rating | 4.9 ★ (1.8k) | 4.1 ★ (5) |
| Rating distribution | 597% 43% 30% 20% 10% | 5— 4— 3— 2— 1— |
Both GLO Color Swatch Variant Image and WOW Product Options offer paid plans only. GLO Color Swatch Variant Image starts at Free plan available; WOW Product Options starts at Free. Compare the per-tier features in the Pricing section above before committing.
GLO Color Swatch Variant Image has the higher average rating (4.9★ from 1,832 reviews) compared to WOW Product Options (4.1★ from 5 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
GLO Color Swatch Variant Image holds the higher average rating (4.9★ vs 4.1★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. GLO Color Swatch Variant Image has the deeper published review base (1,832 vs 5), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
GLO Color Swatch Variant Image typically suits early-stage and growth-mode teams based on its published review base (1,832 reviews). WOW Product Options typically suits early-stage and growth-mode teams based on its published review base (5 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
I'm so happy to have found this app. It's the perfect solution for me since I have such a large catalog with similar products to keep organized. I reach out often for assistance and they are always so quick to help.
Its so easy and so much to offer in fre variant too, feels illegal to know.
great app and support
good experience
Muy eficiente la atencion al cliente, rapido, hecho con amor y calidad, helen muy amable y amé su atencion, thanks helen
No reviews yet.
Migration support varies by app and category. GLO Color Swatch Variant Image and WOW Product Options both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from WOW Product Options" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
