Side-by-side comparison · 24 data points
Add gift wrapping, message cards, noshi, and more to your product, cart, or checkout pages
| Gift Options Plus | Normalize Gift Wrap & Message | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — |
Enhance sales and order value with personalized gift options, gift wrapping, and custom gift message
| Metric | Gift Options Plus | Normalize Gift Wrap & Message |
|---|---|---|
| Rating | 4.4 ★ | ★ 4.7 ★ |
| Total reviews | 8 | ★ 10 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 4 | ★ 5 |
| Languages | 1 supported | 1 supported |
| Listed since | May 2021 | Mar 2025 |
Normalize Gift Wrap & Message edges out Gift Options Plus on rating (4.7★ vs 4.4★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: Gift Options Plus at Free trial available, Normalize Gift Wrap & Message at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Normalize Gift Wrap & Message; mid-market and enterprise merchants with specific feature requirements should evaluate both — Gift Options Plus's 8-review base may include the workflow context that matches your specific use case better than Normalize Gift Wrap & Message's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Gift Options Plus audit • Normalize Gift Wrap & Message audit
| Keyword | Gift Options Plus | Normalize Gift Wrap & Message |
|---|---|---|
| gift options | #1 | #7 |
| wrapping | #11 | #5 |
| gift wrap and message | #10 | #61 |
| gift wrap and message options | #14 | #3 |
| gift wrapping | #12 | #5 |
Both Gift Options Plus and Normalize Gift Wrap & Message offer paid plans only. Gift Options Plus starts at Free trial available; Normalize Gift Wrap & Message starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Normalize Gift Wrap & Message has the higher average rating (4.7★ from 10 reviews) compared to Gift Options Plus (4.4★ from 8 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Normalize Gift Wrap & Message holds the higher average rating (4.7★ vs 4.4★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Normalize Gift Wrap & Message has the deeper published review base (10 vs 8), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Gift Options Plus typically suits early-stage and growth-mode teams based on its published review base (8 reviews). Normalize Gift Wrap & Message typically suits early-stage and growth-mode teams based on its published review base (10 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Gift Options Plus and Normalize Gift Wrap & Message both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Gift Options Plus" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
