Side-by-side comparison · 24 data points
Create any type of contact form, custom forms or multi step order forms for your store easily.
| EM Form Builder | Zigpoll Customer Surveys | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Post-purchase, pre-purchase, NPS, on-site, email and sms surveys. Tap insights with AI analytics.
| Metric | EM Form Builder | Zigpoll Customer Surveys |
|---|---|---|
| Rating | 4.7 ★ | ★ 5.0 ★ |
| Total reviews | 38 | ★ 522 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 3 |
| Review velocity (30d) | — | 13 new |
| Languages | 1 supported | 1 supported |
| Listed since | Jul 2017 | Apr 2019 |
Zigpoll Customer Surveys edges out EM Form Builder on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: EM Form Builder at Free plan available, Zigpoll Customer Surveys at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Zigpoll Customer Surveys has the larger user base (522 reviews vs 38), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. EM Form Builder's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Zigpoll Customer Surveys; mid-market and enterprise merchants with specific feature requirements should evaluate both — EM Form Builder's 38-review base may include the workflow context that matches your specific use case better than Zigpoll Customer Surveys's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: EM Form Builder audit • Zigpoll Customer Surveys audit
| Keyword | EM Form Builder | Zigpoll Customer Surveys |
|---|---|---|
| feedback form | #7 | #1 |
| product feedback | #30 | #4 |
| survey | #50 | #1 |
| forms | #40 | #165 |
| form | #38 | #175 |
Not featured in any section recently.
| Signal | EM Form Builder | Zigpoll Customer Surveys |
|---|---|---|
| Average rating | 4.7 ★ (38) | 5.0 ★ (522) |
| Rating distribution | 5— 4— 3— 2— 1— | 598% 41% 30% 20% 10% |
| Reviews · last 7 days | — | +3 |
| Reviews · last 30 days | — | +13 |
| Reviews · last 90 days | — | +45 |
No reviews yet.
Both EM Form Builder and Zigpoll Customer Surveys offer paid plans only. EM Form Builder starts at Free plan available; Zigpoll Customer Surveys starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Zigpoll Customer Surveys has the higher average rating (5.0★ from 522 reviews) compared to EM Form Builder (4.7★ from 38 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. EM Form Builder fits better if you prioritize broader integrations; Zigpoll Customer Surveys is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Zigpoll Customer Surveys has more onboarding documentation maturity (522 reviews vs 38), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
EM Form Builder typically suits early-stage and growth-mode stores based on its review-base composition (38 reviews). Zigpoll Customer Surveys aligns more with early-stage and growth-mode stores (522 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
This app has exactly what my company needed for a post-purchase questionnaire. There was functionality I needed, so I contacted support and they were able to add it in under a week. Great customer service and great app.
great survey app
Excellent customer support!
Very easy to set up and provides great insights. Would definitely recommend it!
Migration support varies by app and category. EM Form Builder and Zigpoll Customer Surveys both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from EM Form Builder" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
