Side-by-side comparison · 24 data points
Connect to Filmo and manage shoppable reels, videos, live shopping, and Instant Cart Links on web.
| Filmo Merchant Connector | Whatmore Shoppable Videos&Reel | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Turn Reels & TikToks into shoppable video carousels, video sliders, banners & galleries. AI-powered.
| Metric | Filmo Merchant Connector | Whatmore Shoppable Videos&Reel |
|---|---|---|
| Rating | 3.0 ★ | ★ 4.9 ★ |
| Total reviews | 3 | ★ 377 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Nov 2024 | Jun 2022 |
Based on the data on this page, Whatmore Shoppable Videos&Reel is the stronger choice for most Shopify App Store merchants — 4.9★ vs Filmo Merchant Connector's 3.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Filmo Merchant Connector at Free plan available, Whatmore Shoppable Videos&Reel at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Whatmore Shoppable Videos&Reel has the larger user base (377 reviews vs 3), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Filmo Merchant Connector's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Whatmore Shoppable Videos&Reel; mid-market and enterprise merchants with specific feature requirements should evaluate both — Filmo Merchant Connector's 3-review base may include the workflow context that matches your specific use case better than Whatmore Shoppable Videos&Reel's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Filmo Merchant Connector audit • Whatmore Shoppable Videos&Reel audit
| Keyword | Filmo Merchant Connector | Whatmore Shoppable Videos&Reel |
|---|---|---|
| #226 | #54 |
Both Filmo Merchant Connector and Whatmore Shoppable Videos&Reel offer paid plans only. Filmo Merchant Connector starts at Free plan available; Whatmore Shoppable Videos&Reel starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Whatmore Shoppable Videos&Reel has the higher average rating (4.9★ from 377 reviews) compared to Filmo Merchant Connector (3.0★ from 3 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Whatmore Shoppable Videos&Reel holds the higher average rating (4.9★ vs 3.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Whatmore Shoppable Videos&Reel has the deeper published review base (377 vs 3), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Filmo Merchant Connector typically suits early-stage and growth-mode teams based on its published review base (3 reviews). Whatmore Shoppable Videos&Reel typically suits early-stage and growth-mode teams based on its published review base (377 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Filmo Merchant Connector and Whatmore Shoppable Videos&Reel both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Filmo Merchant Connector" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
