Side-by-side comparison · 24 data points
Optimize ads via Pixel tracking on Facebook, Meta, TikTok, Snapchat — boost COD capture effectively.
| Ⓩ Facebook Pixel Tiktok Pixel | Twilio Segment by Littledata | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Instantly track 15 cloud-mode events, 17 product properties & 19 user traits and into Twilio Segment
| Metric | Ⓩ Facebook Pixel Tiktok Pixel | Twilio Segment by Littledata |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.5 ★ |
| Total reviews | ★ 166 | 10 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 2 tiers |
| Listed features | 5 | 5 |
| Featured placements | 2 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Jan 2024 | Apr 2019 |
Based on the data on this page, Ⓩ Facebook Pixel Tiktok Pixel is the stronger choice for most Shopify App Store merchants — 5.0★ vs Twilio Segment by Littledata's 4.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Ⓩ Facebook Pixel Tiktok Pixel at Free plan available, Twilio Segment by Littledata at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Ⓩ Facebook Pixel Tiktok Pixel has the larger user base (166 reviews vs 10), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Twilio Segment by Littledata's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Ⓩ Facebook Pixel Tiktok Pixel; mid-market and enterprise merchants with specific feature requirements should evaluate both — Twilio Segment by Littledata's 10-review base may include the workflow context that matches your specific use case better than Ⓩ Facebook Pixel Tiktok Pixel's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Ⓩ Facebook Pixel Tiktok Pixel audit • Twilio Segment by Littledata audit
| Keyword | Ⓩ Facebook Pixel Tiktok Pixel | Twilio Segment by Littledata |
|---|---|---|
| pixel tiktok | #1 | Not ranked |
| pixel tiktok pixel | #1 | Not ranked |
| facebook pixel tiktok | #1 | Not ranked |
| survey quiz | Not ranked | #239 |
Not featured in any section recently.
Both Ⓩ Facebook Pixel Tiktok Pixel and Twilio Segment by Littledata offer paid plans only. Ⓩ Facebook Pixel Tiktok Pixel starts at Free plan available; Twilio Segment by Littledata starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
Ⓩ Facebook Pixel Tiktok Pixel has the higher average rating (5.0★ from 166 reviews) compared to Twilio Segment by Littledata (4.5★ from 10 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Ⓩ Facebook Pixel Tiktok Pixel holds the higher average rating (5.0★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Ⓩ Facebook Pixel Tiktok Pixel has the deeper published review base (166 vs 10), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Ⓩ Facebook Pixel Tiktok Pixel typically suits early-stage and growth-mode teams based on its published review base (166 reviews). Twilio Segment by Littledata typically suits early-stage and growth-mode teams based on its published review base (10 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Ⓩ Facebook Pixel Tiktok Pixel and Twilio Segment by Littledata both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Twilio Segment by Littledata" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
